Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Make sure to catch Mitsubishi Philippines at the SM MOA Concert Grounds this weekend, as the Japanse brand has something special waiting for you at the 2023 Auto Focus Summer Test Drive Festival. Beat the heat as Mitsubishi offers you its ice cream selection with its Scoops on Wheels L300 van. You can even cool off, sit back, and relax in the brand’s lounge area while you wait for your test drive vehicle. Speaking of test drives, the brand has a unique lineup of vehicles ready for you to test an

The 2024 Hyundai Sonata has officially made its debut featuring a new radical design similar to that of the Hyundai Kona, Staria, and Stargazer along with more high-tech features. Sadly, rumors have it that this could be the last iteration of the Sonata as a sedan to be sold as the nameplate will supposedly be axed due to dwindling sales in the segment. Also Read: Sayonara! Toyota Camry discontinued in Japan due to lagging sales Sleek new exterior Beginning with the most apparent changes to the

Honda Cars Philippines Inc. (HCPI) is banking heavily on the all-new Honda BR-V to deliver a four-fold increase in market share in 2023. The carmaker announced in a Nov. 21, 2022 press conference following the launch of the BR-V that it is looking to capture 20 percent of the small sport-utility vehicle (SUV) segment next year. “The current market share for the BR-V, we have five percent of the small SUV segment,” said HCPI general manager for sales Louie Soriano. “Remember, we were the first on

Just one night's sleep separates us from the unveiling of an all-new small crossover from Honda. Tomorrow, November 2nd, the digital camouflage of the Honda SUV RS concept will be unraveled, and the production version of what is believed to be the next-generation Honda WR-V in that market will be introduced. The Honda WR-V nameplate isn't exactly new for markets such as Indonesia and India. In those countries, the WR-V is a hopped-up previous-generation Honda Jazz GK5. For the 2023 model, the de

The Honda City has undergone massive transformation throughout its seminal history. It started in 1981 with the first quirky "Tallboy" design concept, featuring an innovative seating arrangement for passengers. Then in 1986, the second-generation City hunched down to a "crouching form" with a low and wide stance uniquely outfitting its appearance. I remember when... But the third generation city in 1996 introduced the nameplate to the Filipino consciousness. Designed to be a basic sedan for emer