At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Jetour Philippines is set to liven up the Cebu Auto Show as it brings its vehicle lineup to the automotive event. The Cebu Auto Show takes place from September 14 to 17 and is an event with multiple car-related activities available, including vehicle displays and more. The auto show is being held at the IC3 Convention Center with it running from 10:00 AM to 9:00 PM. Those interested will be happy to know that Jetour Philippines is set to offer an immersive automotive experience for all attendees

Toyota Motor Philippines (TMP) may be the undisputed automotive sales leader in the country, but it isn’t resting on its laurels. The company announced in a September 2023 press statement that it has officially opened Toyota Ormoc, Leyte, located in Barangay San Pablo, Simangan. It serves as the Japanese carmaker’s 73rd dealership in the Philippines. With a total lot area of 15,000 square meters, the new dealer is also the largest under the Toyota Tacloban group. Its spacious showroom can displa

Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Honda Cars Philippines is set to launch the all-new 2024 Honda CR-V on Sept. 13, 2023. The new crossover brings turbocharged power to its nameplate and a new hybrid variant that promises excellent fuel economy. While a new generation of a popular model is sound, it also has a few downsides. All the latest technology adds up to a higher price tag, which is why the new hybrid version of the Honda CR-V is priced at ₱2.6 million. It got us thinking – with a new price tag that high, what other hybrid

As the average Filipino family grows, the need for a car that can fit them all grows as well. In the past, the minimum requirement was five - dad, mom, two kids, and maybe a grandparent or the househelp. Today, the average Filipino buyer needs to consider at least six seats when buying a vehicle - dad, mom, at least two kids, the nanny, and possibly both grandparents. Not only that but because of the modern family's versatility in income - possibly from both a steady job and a family business -