Isuzu Philippines Corporation (IPC) recently concluded the 18th edition of its Isuzu Service Skills Olympics (ISSO) in its assembly plant in Laguna. The annual event puts representatives of the brand’s nationwide dealership network against one another in competition to showcase their technical competency and service knowledge of Isuzu vehicles. A total of 29 teams from different dealerships nationwide participated in the competition. Each team comprises a Service Advisor, Parts Staff, and two Se

Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

Ahead of the great acts at the Isuzu Summer Music Festival, Isuzu Philippines Corporation (IPC) unveiled two headliners of its own. The Japanese carmaker officially debuted the updated versions of the Isuzu D-MAX pick-up and the Isuzu mu-X sport-utility vehicle (SUV). The D-MAX now has a redesigned exterior that boasts a new two-tone front grille matched with its new dark-matte-gray, 18-inch alloy wheels, laden in its new body color Islay Gray. Meanwhile, the new mu-X new look is a result of its

The sweltering heat, the almost-blinding sunlight – it really must be the summer season. While most would run off to the beach or to a nice resort with a swimming pool, some people just want to steer clear of the swimwear and listen to great music live. That’s why Isuzu Philippines Corporation (IPC) is hosting a three-day event that includes renowned OPM acts and the chance to get behind the wheel of the updated Isuzu mu-X and the Isuzu D-MAX. IPC announced in a press statement that it is holdin

With diesel prices projected to go up by about PHP 4.00 per liter next week and once again breach the Php 70-mark, you wonder how SUVs and pickups with CRDI turbocharged diesel engines can be a sustainable choice. Even with skyrocketing fuel prices, Isuzu maintains that its two best-sellers, the D-MAX, and the mu-X, have fuel economy on their side. In a recent fuel efficiency run supervised by the Automobile Association Philippines (AAP), Isuzu sent off a D-MAX 3.0L 4x2 LS-A AT and a mu-X 3.0L 4

I have been wondering how do people disregard something? What is the gauge to know if someone or something is not worthy to be a part of a certain list or is not worthy to be picked? Who decides the criteria? What or whose standards are we meeting? The same thinking goes into my mind when I saw a differently-looking SUV on the road – the Isuzu mu-X. It looks like the mu-X differs from the rest of its competitors in the sense that it stands out. Its Japanese manufacturer isn’t afraid to introduce