No, it's not yet the electric version of the Isuzu D-MAX, but it appears the Japanese automaker is gearing up to make an electric-only version of a pick-up truck very soon. While no timelines were revealed, Isuzu wants to enter the electric vehicle (EV) market with a pick-up truck. Isuzu president and COO Shinsuke Minami shared during the 2024 Isuzu D-MAX launch that the automaker is currently making strides for a carbon-neutral society. The company must make an electric pick-up truck tough and

Mitsubishi Philippines is now 60 years old in the local automotive market. The Japanese brand is holding a special event at the World Trade Center in Pasay to celebrate the milestone from August 10 to 13. The event is entirely free for anyone to attend and has special games, prizes, and test drive events in store for those who go. That said, here is what you can catch at the Mitsubishi 60th Anniversary Expo happening until tomorrow, August 13, 2023. All the latest models Mitsubishi Philippines h

Isuzu, World Vision, and TESDA celebrated the graduation of the 19th batch of trainees sponsored by the Isuzu Heart and Smile Project. They also welcomed its 23rd batch at the TESDA Auto Mechanic Training Center (AMTraC). The event was attended by multiple VIPs from Isuzu Motors Limited led by Administration Senior Executive Officer Hirokazu Okubo and Isuzu Shutoken Senior Executive Officer Ryuichi Shibata; World Vision Executive Director Rommel Fuerte; TESDA VIII Regional Director Gamaliel Vice

The sweltering heat, the almost-blinding sunlight – it really must be the summer season. While most would run off to the beach or to a nice resort with a swimming pool, some people just want to steer clear of the swimwear and listen to great music live. That’s why Isuzu Philippines Corporation (IPC) is hosting a three-day event that includes renowned OPM acts and the chance to get behind the wheel of the updated Isuzu mu-X and the Isuzu D-MAX. IPC announced in a press statement that it is holdin

Every pickup buyer has their definition of what makes a good pickup. Some say it has to ride like a sedan, even though it’s not. Others say it’s fuel consumption, even though it needs a large engine to lug itself around. However, the base definition of one is purely subjective, and no one pickup can be objectively good. If there was one that could come close, however, it would have to be a truck that could do it all – cargo, comfort, consumption, convenience, and performance, all in a neat comme

Photos courtesy of Mitsubishi Motors Philippines Corporation For a time in the early 2000s up until the mid-2010s, the Mitsubishi Strada was considered a pure urbanite pickup. A seemingly short bed aft of the cabin, a torquey engine, and a sturdy build made the beast of burden more fit as an urban hauler or occasional minimal cargo out-of-town traveler. The 2022 Mitsubishi Strada has now gone back to its carry-all origins. The unit currently has a bed that can handle a bevy of agriculture, a mai