Cavite once again has two Isuzu Philippines Corporation (IPC) dealerships following the recent opening of Isuzu Dasmarinas. The Japanese carmaker said in a September 2023 press statement that this is the second dealer of Iconic Dealership, Inc. (IDI), which also operates Isuzu Bacoor. IDI had also handled Isuzu Imus before its permanent closure. Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 square meters with a spacious showroom that can display u

Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

Mitsubishi Motors Philippines Corporation (MMPC) celebrated its 60th anniversary in the country with a ceremony at its plant in Santa Rosa, Laguna. Mitsubishi Motors Corporation president and CEO Takao Kato also flew in to attend the event, expressing his gratitude to the Philippine government, MMPC employees and the brand’s 70 suppliers and 25 dealer groups for all the support extended to the company. “I’m very happy to celebrate MMPC’s 60th anniversary as well as witness its strong performance

The Northern Mindanao dealer of Isuzu Philippines Corporation (IPC) celebrated its seven years of operation with a three-day truck expo. The company said in a press statement that the North-Min Auto Dealership, Inc. (NMADI) kicked off its anniversary celebration at its Isuzu Cagayan de Oro City showroom on Sept. 22, 2022. NMADI's branches in Butuan, Dipolog, and Pagadian also held mini-expos in their showrooms. IPC's light-duty and heavy-duty trucks, along with the Isuzu Traviz light commercial

Mitsubishi's obsession with retaining the L300 brand every year is akin to Filipinos' obsession with Voltes V. It's long-standing, occasionally feel-good, sometimes head-scratching, and full of nostalgia. Most local folks feel the same about the Japanese diamond star nameplate. However, the spartan sturdiness of the all-purpose hauler made it a hit (especially in the provinces), so why mess around with a swinging act? The L300 platform can be configured depending on business needs. A ladder fram

Much more impeccably stylish than your average-looking bear, er, workhorse, the Isuzu Traviz has more than good looks to offer but on a previous article which pitted the brawnier Traviz against the much compact but top-caliber hauler, Mitsubishi L-300, performance results were somewhat troubling for the former as it was being hailed as a light-duty truck destined for small and medium-sized enterprises (SME’s) much like the latter, hence, the unlikely but amiable rivalry between these two indefat