At some point or another, during your elementary and high school days, there was one student who always got a big chunk of the achievement awards. In a similar vein (albeit in the Philippine auto industry setting), that student is Toyota Motor Philippines. According to information gleaned from the Chamber of Automotive Manufacturers of the Philippines (CAMPI), which is the largest automotive group in the country, Toyota once again dominated in 2022 by having eight of the top 10 models and nine o

Honda Cars Philippines Inc. (HCPI) is banking heavily on the all-new Honda BR-V to deliver a four-fold increase in market share in 2023. The carmaker announced in a Nov. 21, 2022 press conference following the launch of the BR-V that it is looking to capture 20 percent of the small sport-utility vehicle (SUV) segment next year. “The current market share for the BR-V, we have five percent of the small SUV segment,” said HCPI general manager for sales Louie Soriano. “Remember, we were the first on

Honda Cars Philippines, Inc. just released fuel efficiency information about the 2023 Honda BR-V, its soon-to-be-launched seven-seater MPV. According to HCPI, a three-way fuel efficiency run featuring the all-new Honda BR-V was conducted in partnership with the Automobile Association Philippines (AAP), which observed the conduct of the test. And the results are as follows: 24.70 kilometers per liter for the 1.5 V CVT variant 23.48 kilometers per liter for the top-of-the-line 1.5 VX CVT Honda SEN

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan

The Honda City has undergone massive transformation throughout its seminal history. It started in 1981 with the first quirky "Tallboy" design concept, featuring an innovative seating arrangement for passengers. Then in 1986, the second-generation City hunched down to a "crouching form" with a low and wide stance uniquely outfitting its appearance. I remember when... But the third generation city in 1996 introduced the nameplate to the Filipino consciousness. Designed to be a basic sedan for emer

Mitsubishi Motors Philippines is gearing up for the launch of the Mitsubishi Xpander here in Philippines. The company has been teasing the arrival of the model since August. But did you know that the model we’re set to receive is the facelifted model, skipping the pre-facelift model altogether. Let’s dive into the difference between the pre-facelift and facelifted model. Exterior – Subtle changes Perhaps the most significant change up front is the revised Dynamic Shield front-end that features a