It’s easy to get carried away by the hype of an all-new vehicle launch. And that’s what car brands want you to feel after seeing their latest offering roll onto the stage. Let’s take the all-new Mitsubishi XForce, for example. Sure, it looks appealing, has a handsome design, and even a well-endowed feature set. But what if we said Mitsubishi ensured its latest offering had some other tricks up its sleeve for good measure? At a Mitsubishi product conference Autofun Philippines attended on the sec

The Toyota Innova has a long and storied history in the Philippine market, being a crowd favorite since its introduction nearly 20 years ago. It became one of the stalwarts of the Asian Utility Vehicle segment for its versatility and exceptional ability to meet the needs of the Filipino family. Now, however, the Innova is considered a multi-purpose vehicle (MPV) and has carved a niche of its own, with very few rivals being able to match its success and renown in the segment. That said, we briefl

Pickup trucks were designed to haul and go through rough terrain, often with minimal creature comforts. But many buyers want the toughness of a pick-up with the panache and toys of an executive sedan. Hence, the top-of-the-line Ford Ranger Raptor and the Toyota Hilux GR-S were born. The Hilux used to battle with the previous-generation Ranger Raptor, which trounced the Toyota as the baddest pickup on the block. But there’s a new Ranger Raptor, packing even more goodies than before. Assuming for

Ahead of the launch of the Empow and all-new GS8 on Jan. 18, 2023, GAC Motor Philippines announced the appointment of its new brand head. Astara Philippines, which is the new local distributor of the Chinese brand, said in a January 2023 press statement that Redentor “Jun” Cajayon will be taking the post. Cajayon has over 30 years of experience in sales, marketing and network development in the automotive industry. He had served as general manager of another Chinese car marque, Maxus Philippines

The Toyota Innova is a popular multi-purpose vehicle (MPV) in the Philippines. Buyers and owners love it for its versatility and for its diesel powerplant. Now that a new version is available, many Filipinos are excited for its local arrival. It's also a popular vehicle in Indonesia, where the all-new Innova made its global debut on November 2022, with the Toyota multi-purpose vehicle (MPV) now having a six-month waiting period there. With the Innova reservations flying off the shelves and limit

The recent Covid-19 lockdowns became the impetus for some companies to innovate and find creative ways to sell and promote their wares without face-to-face contact. The Covenant Car Company, Inc., the distributor of MG in the Philippines, first explored its collaboration with online retail giant Shopee at last year's 11.11 Sale event. And if there was an online event that would draw in crowds, it’s during those mega-sales promos when the day and month numbers coincide. Doing so gave MG Philippin