If you turn back time to the 2023 Manila International Auto Show, Hyundai Motor Philippines gave a quick preview of the 2024 Hyundai Ioniq 6. The sleek and sporty four-door electric sedan is the brand’s second fully electric vehicle to join its local lineup and sits alongside its Hyundai Inoiq 5 brother. During the South Korean automaker’s mall display in partnership with Sony Pictures for the Spider-man: Into the Spider-verse movie showing, it had a short program to officially reveal the pricin

Whatever the reason, there are now more women who are spending a lot of time behind the wheel. In fact, women car buyers now account for nearly half of total car sales, according to industry estimates. This can be attributed to more women joining the workforce, starting their own businesses, increased purchasing power and other factors. As such, car manufacturers have even started to take into account what women drivers want. These include convenience features that drivers of all sexes will appr

The Presidential Communications Office has just posted an update on President Ferdinand Marcos Jr.'s working visit to Japan. According to a post on its Facebook page, the PCO claims that PBBM is pleased with Toyota Motors Corporation's plan to bring back the Tamaraw to the Philippine market. "Ikinalugod ni Pangulong Ferdinand R. Marcos Jr. ang plano ng Toyota Motors Corporation na muling ibalik ang Tamaraw model sa merkado ng bansa. Ibinahagi din ng Pangulo na ang Tamaraw ay isa sa pinakakilalan

Toyota has already revealed that the 2023 Toyota Innova will have a front-wheel drive configuration. This is a clear departure from the rear-wheel drive layout the model line has been known for since its inception. But is it the right move for Toyota? Will the droves of Innova loyalists over the last 15 years still go for the new model despite the drivetrain change? Or has Toyota lost a Unique Selling Proposition to other MPV contenders who have since been trying to catch its sales numbers with

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan

Much more impeccably stylish than your average-looking bear, er, workhorse, the Isuzu Traviz has more than good looks to offer but on a previous article which pitted the brawnier Traviz against the much compact but top-caliber hauler, Mitsubishi L-300, performance results were somewhat troubling for the former as it was being hailed as a light-duty truck destined for small and medium-sized enterprises (SME’s) much like the latter, hence, the unlikely but amiable rivalry between these two indefat