As of late, Mitsubishi has not released any brand-new models, with much of its global lineup being facelifted versions of older vehicles. That’s why when its press office announces that it will launch an all-new car, it’s definitely big news. The Japanese carmaker said in a May 2023 statement that it would debut a new sport-utility vehicle (SUV) on August 10, 2023, at the Gaikindo Indonesia International Auto Show. “The all-new compact SUV is the first of the new Mitsubishi SUVs to enter the ASE

Local automakers got a big shot in the arm after the Philippine government extended the timeframe of its ₱27-billion program to boost domestic car manufacturing. The Private Sector Advisory Council (PSAC) announced in a May 2023 press statement that President Ferdinand Marcos Jr. has approved a five-year extension to the Comprehensive Automotive Resurgence Strategy (CARS) Program. PSAC is composed of business leaders and experts across six main sectoral groups: Agriculture, Digital Infrastructur

Mitsubishi Motors Philippines Corporation (MMPC) celebrated its 60th anniversary in the country with a ceremony at its plant in Santa Rosa, Laguna. Mitsubishi Motors Corporation president and CEO Takao Kato also flew in to attend the event, expressing his gratitude to the Philippine government, MMPC employees and the brand’s 70 suppliers and 25 dealer groups for all the support extended to the company. “I’m very happy to celebrate MMPC’s 60th anniversary as well as witness its strong performance

Honda Cars is taking on the ASEAN subcompact crossover segment with its WR-V, which slots below the compact HR-V crossover. The Japanese carmaker launched the model in Jakarta, Indonesia on Nov. 2, 2022. According to a report from our friends at AutoFun Indonesia, Honda Cars said the WR-V is targeted at people who are persistent, tech-savvy and enjoy socializing. "Kami menyebut sebagai Hustler Generation, Dimana Honda WR-V menyasar para hustler di Indonesia yaitu berusia 22-40 tahun yang dinamis

The home of VTEC is celebrating 32 years of operations in the country. Honda Cars Philippines Inc. (HCPI) announced in a press statement that it is holding its “Honda at 32: Celebration Blowout” from Oct. 1 to 31, 2022. Customers can get cash discounts, low all-in downpayment, low monthly amortization, flexible financing options, and other special offers, including deals on the Honda Safety Driving Center (HSDC) automobile learning programs. HCPI was established on October 1990 under the Philipp

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan