The Ford Island Conquest (FIC) has long offered a thorough test-drive experience for potential buyers in the Philippines. And now, Ford Philippines’ major event is making its way to Cagayan de Oro for the first time on Sept. 22 to 24, 2023 at the Limketkai Center, the American carmaker said in a press statement. From 10 a.m. to 9 p.m., guests can visit the in-mall vehicle display of Ford’s latest vehicles and take an on-road test drive where customers can experience the Ford Ranger Wildtrak 4x4

Kia Philippines recently held a round table discussion with members of the media. The South Korean automaker outlined its plans and strategies for the coming months. We were also introduced to the new Chief Operating Officer, Brian Buendia, who is set to lead the brand starting this July. At the discussion, the key members of the brand talked about its plans to better its after-sales service, expand its dealership network to 50 nationwide, and improve its service advisor and service technician s

The first leg of the Ford Island Conquest (FIC) series of test-drive events has entered its sixth year in the Philippines and is happening this week! The company said in a May 2023 press statement that the event will be on May 19 to 21, 2023 at the ARCA South Interactive Park in Taguig City. Admission is free. The test drive proper is open until 6:00 pm. Customers should have a valid Philippine driver’s license, wear proper footwear and wear a face mask. Over ₱2M in total cash savings and freebi

Ford Philippines is bringing the next-generation Ford Territory to the 2023 Auto Focus Test Drive Festival at the SM Mall of Asia Concert Grounds. Customers can see the crossover in the metal at the brand's booth in its Titanium X and Titanium trim levels. Aside front this, they can also test out the Blue Oval’s other vehicles, such as the Ford Everest Titanium 4x4 and the Ford Ranger Wildtrak 4x4, to experience their segment-leading features and capabilities. “We are so happy to be part of this

Honda Cars Philippines Inc. (HCPI) is banking heavily on the all-new Honda BR-V to deliver a four-fold increase in market share in 2023. The carmaker announced in a Nov. 21, 2022 press conference following the launch of the BR-V that it is looking to capture 20 percent of the small sport-utility vehicle (SUV) segment next year. “The current market share for the BR-V, we have five percent of the small SUV segment,” said HCPI general manager for sales Louie Soriano. “Remember, we were the first on

(Images from Ford PH) Owning a dream car for first time buyers who have rose-colored glasses may overlook what it really means to have a car. One may think of a fantasy where cars are sleek and shiny from day 1 until the end of time. Often, people just look at the price of the vehicle and not the whole cost or budget of owning one. Crucially, a car owner must also look at the price of ensuring the vehicle is on tip-top condition, to extend its performance, and in turn, value, in the long run. En