Did you ever wonder how automakers select the names of their cars? We also wondered the same, especially with the influx of Chinese models with odd naming conventions. Typically, the marketing, design, and communications team chooses a car's name to develop a potential name. They consider the vehicle’s looks and the target audience for the car. There is a pattern to how brands name their vehicles per region; European brands often go with letter and number combinations, such as in the case of BMW

Mitsubishi Motors Philippines Corporation (MMPC) is getting a substantial boost with the appointment of its first-ever board chairman. The carmaker announced in a July 2023 press statement that Noriaki Hirakata, who also serves as the concurrent Assistant Executive Officer of Mitsubishi Motors Corporation (MMC) in Japan, officially started in his new role on July 1, 2023. MMPC said Hirakata’s main responsibility is to oversee the implementation of strategic business plans by the Executive Manage

Whatever the reason, there are now more women who are spending a lot of time behind the wheel. In fact, women car buyers now account for nearly half of total car sales, according to industry estimates. This can be attributed to more women joining the workforce, starting their own businesses, increased purchasing power and other factors. As such, car manufacturers have even started to take into account what women drivers want. These include convenience features that drivers of all sexes will appr

The 2023 Toyota Wigo has already been launched in the ASEAN market, with Thailand, Malaysia and Indonesia all getting the new version of the hatchback. While it is called the Daihatsu Ayla, Perodua Axia and Toyota Agya, we refer to it as the Toyota Wigo in the Philippines. The exciting thing about the Wigo is its new engine, the 1.2-liter, twin-cam, 12-valve inline-3 gasoline motor from the Toyota Raize. However, not all markets adopted this new motor. Over in Indonesia, the 2023 Daihatsu Ayla r

Suzuki Philippines officially launched the 2023 Suzuki Ertiga Hybrid on Jan. 16, 2023 as its new entry into the electrification era. It was originally previewed at the 2022 Philippine International Motor Show to give fans and interested customers a taste of what they can expect from the country's first electrified multi-purpose vehicle (MPV). Now officially on the market, the 2023 Suzuki Ertiga Hybrid is the brand’s most affordable mild-hybrid vehicle, as of press time, and could be a game-chang

Because of the continuously fluctuating fuel prices nowadays, aside from walking or riding a bicycle, what we need is a fuel-efficient vehicle to take us from point A to point B. No one could agree more to that, I bet. To answer that, several automakers are developing ways to improve the fuel efficiency of their vehicle models. But among all vehicles available in the local market today, the 2022 Suzuki S-Presso promises not just affordability, but fuel efficiency. What can we expect from the 202