At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Chery Auto Philippines is ready for the 2023 Philippine Electric Vehicle Summit (PEVS) on Oct. 19 to 21, 2023 at the SMX Convention Center in Pasay City. The Chinese automaker announced in a press statement that it will preview three new energy vehicles at the event. This comes after the company brought in two electric vehicles (EV) and one plug-in hybrid electric vehicle (PHEV) on September 2023. It showcases the brand’s push for a cleaner and greener future as the Philippine market shifts to o

Will it be a go or a no? This has been the lingering question about the Mazda6's successor ever since Mazda Japan showcased its Vision Coupe Concept at the 2017 Tokyo Motor Show. The Mazda6 (and its predecessor, the 626) have traditionally been midsize, front-wheel-drive sedans with class-leading handling. But the next iteration of the long-running nameplate may ride on the same rear-wheel-drive (RWD) platform as the Mazda CX-60 and Mazda CX-90 luxury crossovers, according to a report by Japanes

Mazda Philippines officially launched the 2024 Mazda CX-90 mild-hybrid luxury crossover, the brand’s new flagship model, on Sept. 22, 2023. Built on the brand’s large product platform, the three-row CX-90 blends performance and refinement into one premium package. “The first-ever Mazda CX-90 is the pinnacle of Mazda Premium," said Mazda Philippines president and CEO Steven Tan. "It is our most advanced model ever with exceptional levels of sophistication all throughout that can be enjoyed not ju

Chery Automobile, a global automotive brand known in over 80 countries, took the spotlight as the official presidential vehicle partner during the 2023 BRICS Summit held in Johannesburg, South Africa. According to a press statement from Chery Auto Philippines, the Chery Tiggo 8 Pro Max played a crucial role, escorting leaders from Brazil, Russia, India, China, and South Africa throughout the summit. This marked Chery's second appearance at a BRICS summit, following its role in 2017. The Chery Ti

Chinese cars have flooded the Philippine market and many other countries around the globe. It is because Chinese automakers have found ways to undercut the competition by offering quality vehicles that are more affordable but have features comparable to or even better than their Japanese, European, and American counterparts. But the question is, how has China evolved so quickly to produce quality, feature-rich, and, most importantly, cheap vehicles so customers can afford them? Lower production