At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

As of late, Mitsubishi has not released any brand-new models, with much of its global lineup being facelifted versions of older vehicles. That’s why when its press office announces that it will launch an all-new car, it’s definitely big news. The Japanese carmaker said in a May 2023 statement that it would debut a new sport-utility vehicle (SUV) on August 10, 2023, at the Gaikindo Indonesia International Auto Show. “The all-new compact SUV is the first of the new Mitsubishi SUVs to enter the ASE

The affordable 7-seater segment is filled with choices, with the likes of the Mitsubishi Xpander, Suzuki Ertiga, Hyundai Stargazer and Toyota Veloz all having a significant stake in the market. While they are all great choices to consider, the Honda BR-V remains at the top in terms of its features and the power it brings to the table. It may be a touch more expensive than its rivals at around ₱1,090,000 to ₱1,410,000, but you get what you pay for. Before we start, when we say affordable 7-seater

Mitsubishi Motors Corporation is looking into putting up a new model assembly line in the Philippines, depending on government incentives. “They want to get into, probably, a new model assembly that they have not disclosed yet,” said Senior Trade Representative Dita Angara-Mathay in a February 17, 2023 report in the Philippine Daily Inquirer. “So, that’s really contingent on our CARS Program,” she added. Angara-Mathay was referring to the Comprehensive Automotive Resurgence Strategy (CARS) Progr

Ford Philippines saved the best for last, just in time for its silver anniversary celebration on November 2022. The company said in a press statement that it is holding the final leg of its Ford Island Conquest (FIC) test drive on Nov. 18-20, 2022. It will be conducted at Bonifacio High Street, in Bonifacio Global City, Taguig City. As with previous legs, the FIC will feature a dynamic display and an on-road test drive, along with the chance to experience the off-road capabilities of the next-ge

A preview of the 2023 Honda BR-V can be seen at PIMS Honda Cars Philippines, Inc. (HCPI) highlights safety and advanced technology at the 8th Philippine International Motor Show (PIMS). With the theme “Joyful, Safer World,” the Honda exhibit featured the launch of the All-New HR-V RS Turbo grade and the preview of the highly anticipated all-new 2023 Honda BR-V which will be officially available for the Philippine market very soon. The HR-V RS Turbo ads a premium finish to the HR-V lineup. The la