No, it's not yet the electric version of the Isuzu D-MAX, but it appears the Japanese automaker is gearing up to make an electric-only version of a pick-up truck very soon. While no timelines were revealed, Isuzu wants to enter the electric vehicle (EV) market with a pick-up truck. Isuzu president and COO Shinsuke Minami shared during the 2024 Isuzu D-MAX launch that the automaker is currently making strides for a carbon-neutral society. The company must make an electric pick-up truck tough and

“In this business, you gotta have a tough skin.” This is what Visor.Ph Editor-in-Chief Vernon Sarne told me at last week's BMW M2 launch event. Chief, as I fondly call him to this day (he got me to join Top Gear Philippines magazine as a cover photographer and writer back in 2010), has seen it all and has been through wars ordinary people would have waived the white flag early on. The mental and physical stress this job entails can be too much for someone who cares about his craft. So when we he

The R35 Nissan GT-R is a bit of a miracle in the automotive world – it’s been around for over 15 years. First introduced in 2007, the GT-R was the long-awaited replacement to the legendary R34 Skyline GT-R that had stopped production in 2002. In an industry where new cars tend to pop up every five years, the R35’s incredible longevity is perhaps a testament to its enduring design and performance. In fact, the 2024 Nissan GT-R now cranks out 565 PS and can do 0 to 100 km/h in under 3 seconds – to

Every pickup buyer has their definition of what makes a good pickup. Some say it has to ride like a sedan, even though it’s not. Others say it’s fuel consumption, even though it needs a large engine to lug itself around. However, the base definition of one is purely subjective, and no one pickup can be objectively good. If there was one that could come close, however, it would have to be a truck that could do it all – cargo, comfort, consumption, convenience, and performance, all in a neat comme

Despite starting operations during the toughest period of the COVID-19 pandemic, Isuzu La Union reached a major milestone on Oct. 21, 2022. Isuzu Philippines Corporation (IPC) said in a press statement that the dealership celebrated its first anniversary by holding a mini-truck fest and light commercial vehicle show. Isuzu La Union showcased an array of Isuzu trucks with different body applications in their dealership, as well as the Isuzu mu-X and Isuzu D-MAX. It also introduced its First Year

The 2022 Mitsubishi Strada should be getting more kudos, given that the current generation model has been on sale in the Philippines since 2019. After all, the Japanese diamond star beast of burden offerings are clearly in the league of rivals such as the Ford Ranger, Isuzu D-Max, Mazda BT-50, Nissan Navara, and Toyota Hilux. The entry price at launch has also been competitive, from Php 1.165 million to Php 1.67 million. In addition, the automaker tossed in a Php 1.443 million to Php 1.76 millio