Despite starting operations during the toughest period of the COVID-19 pandemic, Isuzu La Union reached a major milestone on Oct. 21, 2022.

Isuzu Philippines Corporation (IPC) said in a press statement that the dealership celebrated its first anniversary by holding a mini-truck fest and light commercial vehicle show.

Isuzu La Union showcased an array of Isuzu trucks with different body applications in their dealership, as well as the Isuzu mu-X and Isuzu D-MAX. 

It also introduced its First Year Anniversary Parts and Service promo, where customers can get freebies and exclusive discounts on parts and labor upon booking services through the official Isuzu La Union Facebook page. The promo runs until Dec. 21, 2022. 

IPC said One Maharlika Motor Sales and Service Corporation, which manages the dealer, "remained aggressive in establishing the market share of Isuzu La Union in the Northern Luzon region."

The anniversary celebration included a turnover ceremony of four Isuzu NMR85H drop-sides and one FVM34W aluminum wing van purchased by AQN First Bev, a multi-industry company distributing different products ranging from LPG to food and beverages in San Fernando, La Union. 

Isuzu La Union also presented plaques of appreciation to their valued fleet customers.

"As a new player in our network, we appreciate your dedication to uphold the Isuzu brand and our commitment to provide the best mobility and business solutions to Filipinos," said IPC President Noboru Murakami in a speech.