Remember the saying, “So close that you can almost taste it”?

That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off.

“As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujita.

“Valenzuela is a heavily populated city that also houses multiple manufacturing and logistics companies, so we would like to as much as possible bring our products closer to the market and cater to the businesses in the area by bringing a bigger service facility for them,” he added.

The new dealer will sit on a 2,000-square-meter lot along MacArthur Highway corner Bartolome Street in Valenzuela City. Construction is expected to finish as early as October 2023.

The showroom can accommodate four display units, including trucks, along with a customer lounge, service reception area and a parts and accessories display area. 

Meanwhile, the service shop has four light commercial vehicle bays, four light-duty truck bays and one heavy-duty truck bay. IPC said there will be provisions for further expansions in the future.

As with the latest Isuzu dealers, the Isuzu Valenzuela showroom will feature the new Isuzu Outlet Standard design that highlights “a modern and conducive ambiance for customer journey with a spacious showroom and service shop to receive more customers,” said IPC.

Isuzu Valenzuela will be operated by long-time dealer principal Industrial & Transport Equipment, Inc. (INTECO). This is the same dealer group that Isuzu dealerships in Quezon Avenue, EDSA, Pampanga, Pangasinan and Baguio.

“This new dealership solidifies INTECO’s dedication and commitment to continue to provide business and transport solutions to a bigger market in the Metro,” said INTECO president Raymond Jarina.

What other places do you think should Isuzu make its presence felt?

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