The all-new 2024 Toyota Wigo made a huge splash when it was launched in the Philippines on July 14, 2023. Aside from the new chassis, transmission, and styling, the pricing really grabbed people’s attention. Starting at ₱609,000, the all-new Toyota Wigo undercuts its major rivals, such as the recently refreshed Honda Brio and the rather dated Mitsubishi Mirage hatchback. But the base-model 2024 Toyota Wigo J also takes on one of the biggest names in small cars – Suzuki. And at this price, its ri

The Toyota Wigo and Honda Brio have long been battling in the subcompact hatchback segment. These two represent what is often the first car for many drivers or an economical second car for small families. And on July 2023, the all-new Wigo and the updated Brio were launched just a day apart, with new features and promising even better value. Which of these little hatches is better? We find out in this edition of Spec Showdown! Brio has more mature styling The 2024 Toyota Wigo rides on an all-new

Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

Toyota is still a dominant force in the international market. According to a global sales research report by JATO Dynamics, five of the Japanese brand's vehicles were in the top 10 best-selling cars in 2022. The Toyota RAV4 scored the top spot with over a million sales recorded, with 43 percent coming from the United States and Canada. The RAV4 was followed closely behind by the Toyota Corolla sedan, the Toyota Camry, the Toyota Hilux, and the Toyota Corolla Cross, which were all in the Top 10.

Isuzu’s dealership in the Davao Region celebrated a major milestone on March 2023. Isuzu Philippines Corporation (IPC) said in a press statement that Isuzu Tagum celebrated its second anniversary by holding a mini truck fest on March 17 to 19, 2023. The dealer is managed by Image Motors Davao del Norte Inc. and has a spacious showroom and an expansive service center that can simultaneously accommodate up to nine light-commercial vehicles and four trucks. The Isuzu Traviz and trucks, ranging from

The subcompact Mitsubishi Mirage may be a strong seller in the Philippines, but it’s saying “Sayonara” in its home country. Mitsubishi Motors announced on its Japanese website that it would no longer be producing the Mirage for the Japanese market. “Due to the end of production of the Mirage, we may not be able to meet the customer’s request for body color, options, etc.,” the Japanese carmaker said in a translated message. It remains unclear what would replace the Mirage in the Japanese market.