Honda Cars Philippines Inc. (HCPI) is celebrating its 33rd anniversary in the country with a special event showcasing its latest vehicle lineup. The Japanese carmaker said in a press statement that the Honda Fest is for its customers and the motoring public, featuring a mall display and test-drive event. It will be held at the Glorietta Activity Center in Makati City from Oct. 20 to 22, 2023, where visitors can check out the company's latest models in the metal and get great deals. The Japanese

What splendid weather we’ve had this past week! Clear skies, no volcanic smog, and rain showers every once in a while to keep us from getting overheated. It feels like summer in the “-ber” months. Something else that was rather heated was your reception to our stories from the last week. Here are your favorite five from October 9 to 15, 2023, in this edition of the AutoFun Philippines Rearview Roundup. Go, go ATTO 3! Even though it has the name of a children’s cartoon character, the BYD ATTO 3 e

The Ford Island Conquest (FIC) has long offered a thorough test-drive experience for potential buyers in the Philippines. And now, Ford Philippines’ major event is making its way to Cagayan de Oro for the first time on Sept. 22 to 24, 2023 at the Limketkai Center, the American carmaker said in a press statement. From 10 a.m. to 9 p.m., guests can visit the in-mall vehicle display of Ford’s latest vehicles and take an on-road test drive where customers can experience the Ford Ranger Wildtrak 4x4

This year’s auto industry rigodon has new participants. Astara Philippines, the multinational mobility distributor that handles the local operations of Peugeot and GAC Motor, announced in an August 2023 press statement that it has appointed two well-renowned executives in key leadership positions. Timmy Naval-de Leon, who was formerly head of corporate communications of the Ayala Corporation’s automotive arm AC Motors for nine years, is now Astara Phiippines’ new marketing director. Naval-de Leo

Disclosure: Honda Cars Philippines Inc. kindly lent me a 2023 Honda BR-V S CVT for nine days. It arrived with a full tank of gas and loaded RFID cards. The company also treated me and other motoring media to breakfast, snacks, and lunch during the BR-V media drive. AutoFun Philippines paid for additional fuel, RFID load, and a carwash. When I was in college, I owned an Isuzu Hi-Lander. Those of you old enough to remember that car would know that it was the boxy predecessor to the venerable Isuzu

Honda Cars Philippines Inc. (HCPI) is banking heavily on the all-new Honda BR-V to deliver a four-fold increase in market share in 2023. The carmaker announced in a Nov. 21, 2022 press conference following the launch of the BR-V that it is looking to capture 20 percent of the small sport-utility vehicle (SUV) segment next year. “The current market share for the BR-V, we have five percent of the small SUV segment,” said HCPI general manager for sales Louie Soriano. “Remember, we were the first on