Mitsubishi will launch a hybrid version of the Mitsubishi Xpander, as mentioned during the 2024 Mitsubishi Triton launch. The mention of the Xpander hybrid was seen earlier on during the launch program for the Triton as Mitsubishi President Takao Kato quickly glossed over the brand’s plans for upcoming vehicles in the ASEAN region. He mentioned that aside from the Triton, Mitsubishi would launch a new compact SUV, which will likely be the Mitsubishi XForce, and that the automaker will also launc

When Honda Cars Philippines Inc (HCPI) launched the 2023 Honda BR-V, it knew it had a hit on its hands and had to prepare for the eventual demand for the seven-seater. It's why the Japanese automaker brought in a large shipment of units to ensure all orders and reservations for the car were met. It was also a preemptive measure to ensure that customers get their cars and to prevent supply chain issues similar to the Honda HR-V, where there's a long waiting period developed to get your hands on a

If SUVs are some of the most popular vehicles on the market, then MPVs occupy a space close behind. Such is the case for the Mitsubishi Xpander and its SUV-esque sibling, the Xpander Cross. Lumped together under the MPV category in Mitsubishi's lineup, both have become stellar performers in the Japanese brand's quest for sales supremacy in the country. Competing against the likes of the Suzuki Ertiga, Honda Mobilio, and the Toyota Avanza, the Xpander sought to be the refined small MPV for the ge

We've seen this before. A car brand showing photos of their soon-to-be-launched model either being off-loaded from a container ship or lined up neatly at the port area stockyard. Like other manufacturers, Honda Cars Philippines, Inc. has employed the same marketing tactic over the years to drum-up excitement for its upcoming releases. What makes the 2023 Honda BR-V port-arrival photo interesting though is that it comes at a time when Honda Philippines, and indeed the whole automotive industry, i

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan

They say don't buy a Honda because you'll waste your money on parts and maintenance. Buy a Mitsubishi or Toyota instead. While this is quite logical as some Honda clients would agree, Honda has made a workaround to keep their clients, and to attract potential ones as well, with a new PMS scheme that is more competitive than other manufacturers like Toyota or Mitsubishi. These two brands actually ask their clients to come in for their cars' PMS about 4 times a year. And if you drive long distance