At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Hyundai Philippines recently launched the all-new Hyundai Custin alongside the Hyundai Stargazer X and a new variant of the Staria. At the launch event, the South Korean automaker allowed us to test out all these vehicles on a short test drive course where we could see how the new Custin would handle. The united we tested was the top-spec model with a white interior. However, we must disclose that the MPV was in shipping mode when we tested it. Its performance may differ once it has been unlocke

Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Honda Cars Philippines Inc. has made it very clear that it plans to reintroduce hybrids locally in 2023. Although the carmaker has remained mum on which of its e:HEV hybrid models it plans to bring in, one strong candidate is the all-new 2023 Honda CR-V. The crossover comes in two powertrains. One is a turbocharged 1.5-liter, twin-cam, 16-valve inline-4 gasoline engine producing 193 PS and 243 Nm of torque that is mated to a continuously variable transmission (CVT). The other is a 2.0-liter, twi

We've seen this before. A car brand showing photos of their soon-to-be-launched model either being off-loaded from a container ship or lined up neatly at the port area stockyard. Like other manufacturers, Honda Cars Philippines, Inc. has employed the same marketing tactic over the years to drum-up excitement for its upcoming releases. What makes the 2023 Honda BR-V port-arrival photo interesting though is that it comes at a time when Honda Philippines, and indeed the whole automotive industry, i

In a bold statement of intent, Rommel Sytin, United Asia Automotive Group Inc. Chairman, said that Chery Philippines is mulling over the idea of locally assembling electric vehicles in the future. Sytin's statement was in response to a question about Chery Philippines' intent on continuing and expanding its Plug-in Hybrid Electric Vehicle range in the country during the press conference of the Chamber of Automotive Manufacturers of the Philippines, or CAMPI. The recent sales success of the Chery