At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Chery Automobile, a global automotive brand known in over 80 countries, took the spotlight as the official presidential vehicle partner during the 2023 BRICS Summit held in Johannesburg, South Africa. According to a press statement from Chery Auto Philippines, the Chery Tiggo 8 Pro Max played a crucial role, escorting leaders from Brazil, Russia, India, China, and South Africa throughout the summit. This marked Chery's second appearance at a BRICS summit, following its role in 2017. The Chery Ti

Electrification has taken over the Philippines in many ways. There are battery-electric vehicles that offer near-silent, zero-emission mobility, along with truly stunning performance. And for those who don’t want to join the electric revolution quite yet, there are the mild hybrids. These pertain to cars with regular internal combustion engines that have small battery packs to assist with vehicle functions. Unlike a full hybrid, a mild hybrid cannot operate on purely electric power alone. Chery

The Geely Okavango also called the Proton X90 in other markets, has just undergone crash testing with the ASEAN New Car Assessment Program (NCAP) and has passed with flying colors. The vehicle was tested at the China Automotive Technology and Research Center (CATARC) lab in China but under the testing rules and regulations of the ASEAN NCAP under its 2021 to 2025 assessment protocols. These new protocols emphasize the vehicle’s Advanced Driver Assist Systems (ADAS), including autonomous emergenc

(Images from Toyota PH) Being a responsible car owner does not only mean driving safely but as well as maintaining a vehicle that is safe to be on the road. Vehicle breakdowns and probably collisions can be avoided if you have a well-maintained vehicle that is road worthy. It is also a practical thing to have a vehicle that is reliable that can go anywhere on a moment's notice. That is why adhering to a preventive maintenance schedule or PMS is very important. The recommendation is to go to your