Toyota Motor Company chair Akio Toyoda is perhaps one of the most charismatic automotive executives in recent memory. The 67-year-old scion of company founder Kiichiro Toyoda impressed Filipinos with his immense driving talent during the Toyota GAZOO Racing (GR) Festival on August 2023 at the Quirino Grandstand. A keen racer (using the name "Morizo"), Toyoda was also a development driver for Toyota’s high-performance vehicles like the Toyota GR Yaris. But in a recent video posted on X (formerly

Local automakers got a big shot in the arm after the Philippine government extended the timeframe of its ₱27-billion program to boost domestic car manufacturing. The Private Sector Advisory Council (PSAC) announced in a May 2023 press statement that President Ferdinand Marcos Jr. has approved a five-year extension to the Comprehensive Automotive Resurgence Strategy (CARS) Program. PSAC is composed of business leaders and experts across six main sectoral groups: Agriculture, Digital Infrastructur

The 2023 Honda Civic Type R launch came with a plethora of information from Honda Cars Philippines Inc. (HCPI) Not only did the automaker release information about two more vehicles entering the market soon, a hybrid and a non-hybrid model. It also talked about its expansion plans in the country. Also read: ₱3.88 million 2023 Honda Civic Type R FL5 unveiled in the Philippines Expanding the brand During his speech during the Civic Type R launch, Honda Cars Philippines Inc. President Masahiko Naka

Mitsubishi’s roster of vehicles are success stories in their respective rights, but the Mitsubishi Xpander brand should tote its tale. After all, the Xpander began as a 2016 concept car that made its debut in Indonesia. Usually, a manufacturer’s concept car almost always makes its first appearance at a globally recognized car show. However, Mitsubishi chose the 2016 Gaikindo Indonesia International Auto Show as the first medium for the global debut of the concept car, as part of the automaker’s

Audi launched on Nov. 9, 2022 a facelifted version of its flagship electric sport-utility vehicle (SUV). Following some rather mysterious teaser photos, the Q8 e-tron (and its Sportback sibling) is finally out in the open and sports a more aggressive face. The previous model's boomerang-style headlights and heptagonal grill are still there, but Audi added some piano-black or silver accents and larger lower bumper openings to give it a bigger scowl. The side profile also remains largely similar,

We've seen this before. A car brand showing photos of their soon-to-be-launched model either being off-loaded from a container ship or lined up neatly at the port area stockyard. Like other manufacturers, Honda Cars Philippines, Inc. has employed the same marketing tactic over the years to drum-up excitement for its upcoming releases. What makes the 2023 Honda BR-V port-arrival photo interesting though is that it comes at a time when Honda Philippines, and indeed the whole automotive industry, i