At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Chery Auto Philippines is dead set on expanding its lineup of electrified vehicles. The Chinese carmaker announced in a September 2023 press statement that a sample batch of its electric vehicles (EV) is coming to the Philippines soon. “Following Chery’s launch of its hybrid models in the country, Chery eyes to incorporate green power to its upcoming model offerings to provide its Filipino customers more energy-saving and sustainable vehicles,” the company said. Chery Auto Philippines also said

Chery Philippines has reached a new high for June as the Chinese automaker has surpassed its highest monthly record of 323 units sold, established in May 2023. Despite total industry sales decreasing by 5% from May, the automaker avoided the downturn and grew by 18%, securing the 10th spot in total sales rankings for June. Chery Tiggo 5x leading the charge Leading the brand’s sales success was the Chery Tiggo 5x; note that this is not yet even the pro hybrid variant, which is set to officially l

Recent rumblings in the automotive industry talk about Chinese brands changing management hands. And from what we've heard, there will be a few. But why do the principals feel the sudden need to come in lock, stock, and barrel to take over the Filipino-run local distributorships? Haven't they done enough to promote the brand? Did the distributors fall short of sales targets? Or have the distributors failed in the perception game despite the uptick in Chinese-made cars' build, tech and quality in

As the average Filipino family grows, the need for a car that can fit them all grows as well. In the past, the minimum requirement was five - dad, mom, two kids, and maybe a grandparent or the househelp. Today, the average Filipino buyer needs to consider at least six seats when buying a vehicle - dad, mom, at least two kids, the nanny, and possibly both grandparents. Not only that but because of the modern family's versatility in income - possibly from both a steady job and a family business -

Can the Jaguar I-PACE, the iconic British sports car brand's first and only battery electric vehicle, go up to Tagaytay and back to Manila with a full charge? This was the challenge posed to us by Coventry Motors Corporation president Chris Ward. Full disclosure: Jaguar Philippines invited AutoFun.ph to a day trip to Tagaytay to have a taste of the I-PACE along with an early brunch at Dear Joe's coffee shop inside Crosswinds. This is my first time driving the Jaguar I-PACE, and my observations a