At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Chery Auto Philippines is dead set on expanding its lineup of electrified vehicles. The Chinese carmaker announced in a September 2023 press statement that a sample batch of its electric vehicles (EV) is coming to the Philippines soon. “Following Chery’s launch of its hybrid models in the country, Chery eyes to incorporate green power to its upcoming model offerings to provide its Filipino customers more energy-saving and sustainable vehicles,” the company said. Chery Auto Philippines also said

Mazda Philippines officially launched the 2024 Mazda CX-90 mild-hybrid luxury crossover, the brand’s new flagship model, on Sept. 22, 2023. Built on the brand’s large product platform, the three-row CX-90 blends performance and refinement into one premium package. “The first-ever Mazda CX-90 is the pinnacle of Mazda Premium," said Mazda Philippines president and CEO Steven Tan. "It is our most advanced model ever with exceptional levels of sophistication all throughout that can be enjoyed not ju

Mitsubishi is set to reveal the production version of its XFC concept car, which we'll christen the Mitsubishi XForce crossover to make things simpler. While only a little information is available about the upcoming crossover, reports have shown a camouflaged unit undergoing testing in the streets of Vietnam and Indonesia. Reports also indicate that the XForce could have a ground clearance of around 222mm, which is tall, especially as it will be positioned in the subcompact crossover segment. We

Chinese cars have flooded the Philippine market and many other countries around the globe. It is because Chinese automakers have found ways to undercut the competition by offering quality vehicles that are more affordable but have features comparable to or even better than their Japanese, European, and American counterparts. But the question is, how has China evolved so quickly to produce quality, feature-rich, and, most importantly, cheap vehicles so customers can afford them? Lower production

To say that the 8th edition of the country’s only industry-organized automotive fest, the Philippine International Motor Show is hotly anticipated is an understatement. With various manufacturers already seeding their hero cars on display at PIMS, and with the help of our friends from www.wapcar.my, we summarize what you can expect to see when you pay a visit to the World Trade Center in Pasay City this weekend. Nissan The big-spending Japanese brand isn’t holding back when marketing their wares