Ducati achieves 5% global sales growth in first half of 2023, guess which bike is its best-seller
Gilbert Chao · Jul 20, 2023 10:45 AM
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PHOTO FROM DUCATI
Ducati achieves a 5 percent sales growth In the first half of 2023 compared to the same period in 2022. The Bologna-based manufacturer delivered a record of 34,976 motorcycles over the course of the semester.
The Multistrada V4 is the current top-seller of the Ducati range, having 6,382 units delivered between January and June 2023.
The Monster is in second position with 4,299 delivered units globally. Ranked third in sales is the Scrambler Ducati 800 with 3,581 units.
Ducati VP for Global Sales and Aftersales, Francesco Milicia. PHOTO FROM DUCATI
“This first half-year was Ducati’s best ever in terms of deliveries. We reached a record 34,976 bikes delivered, proving that our passionate clients continue to appreciate our product range, which is now wider than ever," shares Francesco Milicia, Ducati VP Global Sales and Aftersales.
"The supply bottlenecks experienced last year are now over but the global competition in the market is more intense in the post Covid-era also because of better product availability. Our commitment to reinforce the satisfaction of our Ducatisti is stronger than ever and their continuous trust give all people in Borgo Panigale an extra motivation," he adds.
Tale of the tape
The Ducati Multistrada V4 is the brand's best-selling bike for the first half of 2023. PHOTO FROM DUCATI
At the end of the second quarter of 2023, Italy remains in the leading position among Ducati’s markets with 6,639 motorcycles delivered and a growth of 10 percent compared to last year’s period.
The United States represents the second largest market for the Company with 4,505 bikes that resulted in an 11 percent growth. Germany is in third position, also gaining a 13 percent growth with 4,217 motorcycles delivered.
Ducati has no plans of slowing down, having already unveiled five new color schemes for its 2024 line up.
TheSuperSport 950 S now comes in the Stripe Livery that alternates white, grey and red colors.
The Ducati Monster remains a popular choice in the Italian brand's global lineup. PHOTO FROM DUCATI
The Monster has become more stylish with its new Iceberg White color, while the Hypermotard 950 RVE has a new Graffiti Livery Evo inspired by street art that makes Ducati’s fun bike even trendier.
Boldness meets performance on the Panigale V2 with the new Black on Black Livery. And the pleasure of travelling every day finds a new sporty attitude on the Multistrada V2 S with the Thrilling Black & Street Grey color scheme.
It seems Ducati has already shed the traditional red color that is closely associated with the brand.
What do you think about the new bold colorways of Ducati bikes?
A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.
