JMC Philippines now part of Astara portfolio

The Philippine distributor of GAC and Peugeot vehicles, Astara, officially announces that it is adding Chinese commercial vehicle brand JMC to its local lineup.

Astara has been appointed as the exclusive importer of JMC's pick-up vehicles in the Philippines, encompassing the distribution of new vehicles, parts, and services. This operation strengthens Astara’s relationship with China's JMC, after successfully operating the brand's business in Chile, Bolivia and Colombia since  2019.

Astara’s distribution of this new brand in the Philippines also consolidates the company’s strategic expansion in Southeast Asia which was initiated in 2021.

Astara has bold plans for JMC in the country. It will build a solid dealer network, achieve leadership in the pick- up segment, and implement effective strategies to promote and strengthen the brand’s image and products.

"At Astara we are honored to include JMC in our distribution activities in the Philippines," says Jorge Navea, CEO of Astara. "This leading brand stands as a great asset to our portfolio in the Philippines, aligning perfectly with astara’s vision for the future of mobility. Our successful representation of the brand in other countries demonstrates our ability to serve its loyal customers, dealer network, and business partners."

Suen Xiaoquan, President of JMIE (Jiangxi Jiangling Motors Import & Export Co., Ltd.), adds, “We are delighted to collaborate with Astara in the pickup vehicle market. Together, we will offer more choices, better options, and exceptional customer service, all designed to meet the evolving needs of the market and exceed the expectations of Philippine consumers.”

A quick check at JMC's global website reveals it has four pickups in its lineup - the Vigus, Vigus Pro, Vigus Plus, and Grand Avenue. It remains to be seen as to which model will be brought in by the new distributor.