The Yamaha Monumento LRT-1 station has served as a pivotal part of Yamaha Motor Philippines’ “We Are Mio, Unstoppable” campaign. For years, it had showcased Yamaha’s signature AT lineup. It was inaugurated on Feb. 21, 2018 with a partnership between the company, Phar Philippines and LRT-1 operator Light Rail Manila Corporation (LRMC). The collaboration was renewed in 2021 and will continue through 2025. To commemorate the partnership between Yamaha and LRMC, a ceremony was held on Oct. 10, 2023
Oct 13, 2023
When it was announced that the Philippines would be one of the host countries and main tourney locations for the 2023 FIBA World Cup, Yamaha Motor Philippines (YMPH) wasted no time supporting the Gilas Pilipinas Men’s Basketball team. Officially named the Lifestyle Motorcycle of Gilas Pilipinas, Yamaha established its passion for supporting the Filipino athlete and the toughness it requires to achieve success. The Mio Gear, heralded as the toughest motorcycle in Yamaha’s Mio stable, was at the f
Oct 2, 2023
Motorcycle riders who are either beginners or have already been driving, but want to know the basic knowledge on handling and operating motorcycles with a focus on safety, may now enroll in the Metropolitan Manila Development Authority’s (MMDA) Motorcycle Riding Academy Located at a vacant property of the Government Service Insurance System along Julia Vargas Avenue corner Meralco Avenue in Pasig City, the Motorcycle Riding Academy will hold free training for interested individuals aged 17 years
Sep 28, 2023
With the growing number of motorcycles on the road, it is only natural that the number of road crashes involving motorcycles grows with it as well. With this, Yamaha Motor Philippines, Inc. (YMPH) makes efforts to promote road safety through a series of mall events around the country. YMPH recently kicked off the first-ever Yamaha Rev Day Out at Robinson’s Calasiao in Pangasinan. Mallgoers were given a full 360-degree experience starting from the grand test ride opportunities to the side activit
Sep 25, 2023
Continuing on its commitment to professionalize habal-habal riders, MOVE IT – a homegrown Filipino Motorcycle Taxi company, officially kickstarts its Habal-Habal to Legal program, which seeks to assist and guide habal-habal riders as they try to obtain a professional license. The motorcycle (MC) taxi company held its first sign-up event last August 12, 2023, drawing countless habal-habal riders who aspire to secure a pro license and ultimately become rider-partners on the platform. The program i
Aug 16, 2023
Early this year, Yamaha Motor Philippines, Inc. (YMPH) launched the Mio Gear #PlayYourTough campaign with the inaugural Mio Gear Playground mall event at the SM Mall of Asia in Pasay City. The concept behind ‘Play your Tough’ follows the passion of those who ride their way out from different struggles in life, whether in sports, urban, or outdoor lifestyles. YMPH created this campaign for everyone to embody grit, resilience, and tough attitude with their own Yamaha Mio Gear motorcycle. The Mio G
Jul 28, 2023
Yamaha Motor Philippines (YMPH) brings the Mio Gear Playground to SM City Cebu to provide an avenue for competitive Cebuanos who want to test their mettle on different challenges. Within the playground, YMPH exudes street style-themed with the display of the newest Mio Gear colorways, a Spartan obstacle course, a basketball court, and an esports battle-ready setup. YMPH also invited personalities to have a special exhibition game from each lifestyle activity. In basketball, former Gilas Pilipina
Jun 22, 2023
Last weekend, Yamaha took their Mio Gear Playground campaign to SM City Cebu, and I was privileged to witness the action-packed mall event in person. This activity aims to highlight the robustness and versatility of the Yamaha Mio Gear. Indeed, it is one tough scooter, despite its relatively modest 125cc displacement. In fact, I’ve already had the pleasure of riding it through lahar to go moto camping. It would seem that the Mio Gear could do anything and go anywhere except maybe traverse the to
Jun 21, 2023
What makes motorcycles interesting is that they are wonderfully paradoxical machines. You somehow get an idea of how they would perform based on the spec sheet, but sometimes you will have a different impression after spending some saddle time. Case in point, the new Yamaha Mio Gravis. Just launched at the 15th Inside Racing Bikefest this weekend, I initially had an issue with the Mio Gravis’ price tag of ₱92,900. I couldn’t imagine myself forking out that much for a 125cc scooter, and that is n
Mar 27, 2023
After touring the Mio Fazzio in Manila and Cebu, Yamaha Motor Philippines headed to the City of Davao to stage a fun-filled unique fashion and music festival perfect for Gen Z attendees. The #StartYOUniqueness campaign offers an avenue for the youth to express themselves through arts and fashion. The Gen Z culture, which expresses their individuality in lifestyle, was a highlight of the entire experience. Matching their style is the Mio Fazzio, with its unique features, technology, and design. B
Dec 16, 2022
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