Yamaha Mio Gear Playground mall tour wraps up in CDO, what's next for Mio Gear?
Gilbert Chao · Jul 28, 2023 11:30 AM
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PHOTO BY GILBERT CHAO
Early this year, Yamaha Motor Philippines, Inc. (YMPH) launched the Mio Gear #PlayYourTough campaign with the inaugural Mio Gear Playground mall event at the SM Mall of Asia in Pasay City.
The concept behind ‘Play your Tough’ follows the passion of those who ride their way out from different struggles in life, whether in sports, urban, or outdoor lifestyles.
YMPH created this campaign for everyone to embody grit, resilience, and tough attitude with their own Yamaha Mio Gear motorcycle.
The Mio Gear Playground was created to encourage Filipino riders who got what it takes to take on a new challenge. It kicked off in Manila, found its way to Cebu, and most recently, YMPH brought the playground to Cagayan De Oro.
Last July 22-23, 2023, mall goers at SM CDO Downtown Premier were treated to an opportunity to try on the Basketball shootout challenge featuring the Philippine Basketball icons Ranidel De Ocampo and Beau Belga.
PHOTO BY GILBERT CHAO
PHOTO BY GILBERT CHAO
They also got to complete the Obstacle Course with the help of coaches from the United VisMin OCR Community (UVM) and face the series of battlefields in Mobile Legends with the invited esports team – the BIGBOYS and OCTORIAN GAMING.
PHOTO BY GILBERT CHAO
PHOTO BY GILBERT CHAO
On top of these experiences, the street-style-themed display of the Mio Gear motorcycles showcases the newest hues of toughness for urban, sports, and outdoors. The Yamaha Mio Gear (Specs | News) is available in four color variants; Worn Gray and Matte Gray for the standard version, Matte Black, and Matte Brown for the S version.
The Mio Gear Playground in CDO concludes the #PlayYourTough mall campaign, but Yamaha assures its customers that they still have plenty in store for the Mio Gear for the rest of the year.
A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.
