At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Mitsubishi Motors Corporation is looking into putting up a new model assembly line in the Philippines, depending on government incentives. “They want to get into, probably, a new model assembly that they have not disclosed yet,” said Senior Trade Representative Dita Angara-Mathay in a February 17, 2023 report in the Philippine Daily Inquirer. “So, that’s really contingent on our CARS Program,” she added. Angara-Mathay was referring to the Comprehensive Automotive Resurgence Strategy (CARS) Progr

Since its introduction in 2018, the Mitsubishi Xpander has been synonymous with entry-level utility vehicles. With the Xpander Cross providing an SUV-like version of the same platform, Mitsubishi hit two birds with one stone. Its sub-one million prices at initial launch, seven-seater configuration, Apple CarPlay-Android Auto-ready in-car infotainment, a slew of safety features typically found in higher priced four-wheelers, and a naturally aspirated 1.5-liter straight-four (with a manual transmi

Just one night's sleep separates us from the unveiling of an all-new small crossover from Honda. Tomorrow, November 2nd, the digital camouflage of the Honda SUV RS concept will be unraveled, and the production version of what is believed to be the next-generation Honda WR-V in that market will be introduced. The Honda WR-V nameplate isn't exactly new for markets such as Indonesia and India. In those countries, the WR-V is a hopped-up previous-generation Honda Jazz GK5. For the 2023 model, the de

If you live in the "Queen City of the South" and you've been dying to test the next-generation Ford Ranger and Everest, then you're in luck. Ford Philippines announced in a press statement that it will hold its Ford Island Conquest (FIC) test-drive event at SM City Seaside Cebu on Oct. 28-30, 2022. Similar to the legs in Pampanga and Davao, the event features a dynamic display and an on-road test drive, along with the chance to experience the off-road capabilities of the Ranger and Everest. "We

Looking for a family ride which offers both power and versatility? Why not try the best-selling PPV in the Philippine market – the Toyota Fortuner! The Toyota Fortuner has been around the market for a while now, and it has been a top choice for PPV users. PPV stands for Pickup Platform Vehicle. Usually, these are also classified as midsize SUVs (yes they’re midsize even if they’re huge) or Sports Utility Vehicles. PPVs mainly come from pickup trucks that had an outer shell. Later on, the shell w