At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Geely Philippines recently posted a photo of their new Vice President for Vehicle Sales and Flagship Dealerships Reggie See. While it was a momentous occasion for the Chinese automaker to have a new executive that brings a wealth of experience to the brand, the vehicle that he posed with got us thinking. First, the shape of the car didn’t appear to match any vehicle locally. Next was the color option, which, yet again, was not available in the Philippine market. The closest color would be the Li

Chinese cars have flooded the Philippine market and many other countries around the globe. It is because Chinese automakers have found ways to undercut the competition by offering quality vehicles that are more affordable but have features comparable to or even better than their Japanese, European, and American counterparts. But the question is, how has China evolved so quickly to produce quality, feature-rich, and, most importantly, cheap vehicles so customers can afford them? Lower production

Mitsubishi Philippines is set to launch the refreshed 2023 Mitsubishi Xpander Cross this Jan. 26, 2023. The announcement comes from a recent teaser that Mitsubishi Motors Philippines released to the media, showing the silhouette of the vehicle's front fascia and the tagline “Get ready to cross the current.” While its local specifications are still unknown, we can look to other markets to guess what it might bring to the local market. What we do know is that it will go up against the likes of the

Although most of us won’t take our SUVs and pickups through waist-high floods, it’s always reassuring to know that they can. Ford Philippines is keen to prove this to potential buyers as it heads to SM City Pampanga on Sept. 23-25, 2022, for its third Ford Island Conquest, where it will showcase the 2023 Ford Ranger pick-up and its SUV cousin, the 2023 Ford Everest. The company said the event will feature a dynamic display, an on-road test drive (where most pick-ups and SUVs spend their lives),

Rare and riveting is the roadster constructed for those that revere Mazda's two-seater performance runner. This is what transpired at Mazda's presentation during the opening day of the 2022 Philippine International Motor Show (PIMS). Mazda released a limited edition variant of the MX-5 sports car, to commemorate the 25th year of the Miata/MX-5 worshippers known as Miata Club Philippines (MCP). Priced at Php 2.3 million (six-speed automatic transmission) and Php 2.25 million (six-speed manual tra