Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Chery Philippines has reached a new high for June as the Chinese automaker has surpassed its highest monthly record of 323 units sold, established in May 2023. Despite total industry sales decreasing by 5% from May, the automaker avoided the downturn and grew by 18%, securing the 10th spot in total sales rankings for June. Chery Tiggo 5x leading the charge Leading the brand’s sales success was the Chery Tiggo 5x; note that this is not yet even the pro hybrid variant, which is set to officially l

And just like that, it’s the final Sunday of April! After all of us have been roasted this entire month, it seems more and more powerful rains are coming in. Although these will certainly help us cool off, there’s also a chance of contending with floods that go past our ears. Despite the looming showers, some of our stories this past week were certainly hot. Check out your five favorites from April 24 to 28, 2023 on this edition of AutoFun Philippines Rearview Roundup. ₱800K off! When the price

The Mazda CX-90 is set to launch soon, bringing the brand’s latest hybrid technology and styling. To celebrate this occasion and to build up hype for the vehicle, Mazda has released a short, unboxed teaser video for the Mazda CX-90. The Mazda CX-90 is the brand’s first widely available electric vehicle, promising a plug-in hybrid powertrain with a new inline-six gasoline engine. While January 12, 2023, was reportedly the unveiling date, Mazda has chosen to reveal the vehicle to the world at a di

Ford Philippines saved the best for last, just in time for its silver anniversary celebration on November 2022. The company said in a press statement that it is holding the final leg of its Ford Island Conquest (FIC) test drive on Nov. 18-20, 2022. It will be conducted at Bonifacio High Street, in Bonifacio Global City, Taguig City. As with previous legs, the FIC will feature a dynamic display and an on-road test drive, along with the chance to experience the off-road capabilities of the next-ge

Although most of us won’t take our SUVs and pickups through waist-high floods, it’s always reassuring to know that they can. Ford Philippines is keen to prove this to potential buyers as it heads to SM City Pampanga on Sept. 23-25, 2022, for its third Ford Island Conquest, where it will showcase the 2023 Ford Ranger pick-up and its SUV cousin, the 2023 Ford Everest. The company said the event will feature a dynamic display, an on-road test drive (where most pick-ups and SUVs spend their lives),