Recent rumblings in the automotive industry talk about Chinese brands changing management hands. And from what we've heard, there will be a few. But why do the principals feel the sudden need to come in lock, stock, and barrel to take over the Filipino-run local distributorships? Haven't they done enough to promote the brand? Did the distributors fall short of sales targets? Or have the distributors failed in the perception game despite the uptick in Chinese-made cars' build, tech and quality in

Hyundai Philippines has brought the Hyundai Mobility Adventure from the metaverse space of Roblox into the real world with its display at the Glorietta Activity Center in Makati City from February 24 to 26. The Hyundai Mobility Adventure virtual experience gives you three dedicated virtual zones, namely the Global Driving Center, Philippine Driving Studio, and Philippine Local Culture Zone, to experience the brand’s lineup of vehicles. The unique experience can only be accessed via the Roblox ga

Get ready for wheel-to-wheel action, as Peugeot Philippines offers two lucky customers the opportunity to watch the 24-Hour Le Mans race in France. These two lucky winners and their companions will receive VIP access to the Le Mans Race, round-trip airfare, and hotel accommodations. Customers are entitled to join the raffler upon purchasing a brand-new Peugeot vehicle at any of its authorized dealerships in the Philippines. The current brand lineup consists of the Peugeot 2008 SUV, the Peugeot 3

At the E-Lion Day press conference on Jan. 27, 2023, Peugeot CEO Linda Jackson indicated the brand’s interest in making its cars more accessible in the age of electrification. This direction, she said, would be accomplished through the company’s new E-Lion Project. The company's holistic approach will focus on the ecosystem, experience, electric, efficiency and environment as the brand moves towards attaining its carbon net zero goals by 2038. With its latest future-looking strategy, Jackson has

Peugeot Philippines is now one of the fastest-growing brands in the local market, with a 285% growth in overall retail sales in 2022. Since its change in leadership last year, the brand’s year-long sales momentum continued through December with unprecedented record month-on-month performance. The French brand is seeking to carry that momentum into 2023 with more expansion plans and a new model set to launch sometime in Q4 of this year. “It’s been a remarkable year for us, from beginning to end,

Peugeot will soon offer electric vehicle (EV) variants of its existing models in the next two years. The announcement comes right after the reveal of the Peugeot Inception Concept car at the 2023 Consumer Electronics Show in Las Vegas, Nevada. Also read: The future is here - Peugeot Inception Concept unveiled at CES 2023 The French automaker said it will launch five new electric versions of its existing models in the next two years before it changes these out with a new generation of battery ele