Peugeot Philippines is now one of the fastest-growing brands in the local market, with a 285% growth in overall retail sales in 2022. Since its change in leadership last year, the brand’s year-long sales momentum continued through December with unprecedented record month-on-month performance.

The French brand is seeking to carry that momentum into 2023 with more expansion plans and a new model set to launch sometime in Q4 of this year. 

“It’s been a remarkable year for us, from beginning to end, and we’re extremely proud of how the allure of the Peugeot brand and our vehicles connect with so many Filipino customers. We’re grateful for the positive response of the market, for the investment and commitment of our dealers, and for the support of our friends in the media who helped share our story in 2022,” said Maricar Parco, brand head of Peugeot Philippines.

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Becoming a big player in the automotive market

The growth of Peugeot in the Philippines is attributed to its refreshed lineup of vehicles, including the Peugeot 2008, Peugeot 3008, Peugeot 5008, and the Peugeot Traveller Premium.

The Lion brand also capped off 2022 with more showrooms added to its nationwide dealership network totaling 13 operational facilities nationwide:

• Six locations in Metro Manila: Alabang, Balintawak, Makati, Manila Bay, Pasig and Quezon Avenue
• Four locations in Luzon: Bulacan and Pampanga in North Luzon, Sta. Rosa and Batangas in South Luzon
• Two locations in Visayas: Cebu and Negros (Bacolod), and
• One in Mindanao: Davao

Dealerships in Iloilo and Cagayan de Oro are opening soon, plus more in the coming months to bring the brand closer to its target of 18 dealerships by year-end.

“We’re ramping up our efforts to grow our network aggressively in 2023, and key to that is
identifying new dealer partners who share our vision of building the Peugeot brand further in the
Philippines,” added Parco.

Roaring into 2023

Peugeot wants to carry its momentum from 2022 into the new year as it plans to further expand the Peugeot lineup in the country by adding new variants to the current range. 

We can expect new variants to pop up for the PEUGEOT 3008, PEUGEOT 5008, and PEUGEOT Traveller Premium. These are expected to enter the market sometime within the second quarter of 2023.

Aside from this, the Lion brand is also set to launch a new model by the fourth quarter of 2023 that will offer Filipinos a premium choice in a segment dominated by Asian and American brands. 

Also read: FULL REVIEW: The Peugeot 5008 shows why 5+2 is equal to 7

Improving service and parts availability

Sustainability is vital to growth, so Peugeot has improved its service reliability and parts availability in all its service centers. Stellantis, the manufacturer of Peugeot, has accredited Eurorepar Car Service as a supplier for maintenance parts beginning the first quarter of this year.

This move will even benefit out-of-warranty vehicles, which can now get reasonably priced parts from the automaker while continuing to enjoy the Peugeot service at authorized service centers. 

Peugeot is also set to launch its Emergency Roadside Assistance (ERA) program to give
customers added peace of mind while driving their Peugeot vehicle on the road. This program is supported by Ibero Asistencia, which is a global provider of roadside assistance services.

The program will cover Emergency Roadside Assistance (ERA) program to give customers added peace of mind while driving their Peugeot vehicle on the road.

It's now easier to own a Peugeot vehicle

Peugeot Philippines is making it easier to own a vehicle from the Lion brand thanks to its Peugeot Easy-own program. The program offers various financing options with low-interest rates. 

It is set to be further expanded in 2023 to include more bank partners and better financing plans.

The Lion brand also entices new customers with their special Le Mans 24-Hour Race Weekend Raffle promo that will fly two lucky winners to France in June to witness the PEUGEOT 9X8 Hypercar at the event. 

Will Peugeot Philippines soon become a significant player in the local automotive market?