Cavite once again has two Isuzu Philippines Corporation (IPC) dealerships following the recent opening of Isuzu Dasmarinas. The Japanese carmaker said in a September 2023 press statement that this is the second dealer of Iconic Dealership, Inc. (IDI), which also operates Isuzu Bacoor. IDI had also handled Isuzu Imus before its permanent closure. Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 square meters with a spacious showroom that can display u

Mitsubishi Philippines is now 60 years old in the local automotive market. The Japanese brand is holding a special event at the World Trade Center in Pasay to celebrate the milestone from August 10 to 13. The event is entirely free for anyone to attend and has special games, prizes, and test drive events in store for those who go. That said, here is what you can catch at the Mitsubishi 60th Anniversary Expo happening until tomorrow, August 13, 2023. All the latest models Mitsubishi Philippines h

Toyota Motor Philippines (TMP) may not have four hummingbirds, three French hens, and two turtle doves, but it has enough deals to fill your 12 days of Christmas with cars. In a December 2022 press statement, the carmaker announced that it is offering three promos for 12 Toyota models until Dec. 31, 2022. These include: Pay Low – 15-percent downpayment, 60 months to pay, includes free insurance, three-year LTO registration with no chattel mortgage Pay Light – 50-percent downpayment, 60 months to

The first time the Nissan Grand Livina entered the Philippine market in 2008, it was a three-row hatchback based on the Nissan Tiida platform. It was ahead of its time in many ways, as it offered car-like handling and seating for seven. Typical of what crossovers provide today. As head of the marketing team of Nissan Motor Philippines, Inc (NMPI) at that time, I was tasked to find ways to slot such a strange vehicle concept into the MPV-crazy consciousness of Filipino car buyers. The 2008 Nissan

I have been wondering how do people disregard something? What is the gauge to know if someone or something is not worthy to be a part of a certain list or is not worthy to be picked? Who decides the criteria? What or whose standards are we meeting? The same thinking goes into my mind when I saw a differently-looking SUV on the road – the Isuzu mu-X. It looks like the mu-X differs from the rest of its competitors in the sense that it stands out. Its Japanese manufacturer isn’t afraid to introduce

We see more and more SUV models and SUV units on the road, especially in the past three to five years. As the popularity implies, SUVs provide the comfort and space in a compact vehicle that people are looking for because sport utility vehicles used before for off-road drives are now used for city driving. To place a model to compete in the booming market of SUVs, Japanese automaker Nissan Motor Corporation introduced the Nissan Terra in 2018. Since then, the model has gained popularity with oth