At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Chinese carmaker Jetour has finally arrived in the Visayas region! The company announced in an October 2023 press statement that Jetour Auto Bacolod is now open for business. It features a 284-square-meter showroom that can display six Jetour models and a shared service area that can accommodate up to five cars. “Now that Jetour Auto Bacolod is here, we can pursue our goal of providing quality value-laden vehicles to our kababayans [countrymen] in Negros Occidental and neighboring provinces in t

Mazda Philippines officially launched the 2024 Mazda CX-90 mild-hybrid luxury crossover, the brand’s new flagship model, on Sept. 22, 2023. Built on the brand’s large product platform, the three-row CX-90 blends performance and refinement into one premium package. “The first-ever Mazda CX-90 is the pinnacle of Mazda Premium," said Mazda Philippines president and CEO Steven Tan. "It is our most advanced model ever with exceptional levels of sophistication all throughout that can be enjoyed not ju

Customer and after-sales servicing is a hot topic, especially among Chinese brands trying to build a solid and reliable reputation with Filipino car buyers. In response, Jetour Auto Philippines strives to elevate the standards of its dealer network’s customer handling and technical proficiency. The Chinese brand held its first Aftersales Skills Competition for the Metro Manila and Luzon Chapter from August 24 to 25, 2023. Also Read: Jetour Philippines celebrates 100 days in the local market, set

A decade ago, if you told us that Chinese car brands would be among the top 10 sellers in the Philippines, we’d tell you to get lost. But the latest data from the Chamber of Automotive Manufacturers of the Philippines Inc. has proven just that – Geely and Foton were 9th and 10th, respectively, in terms of units sold locally in 2022. This is all the more notable given that Geely only started operations locally in September 2019, while Foton had been notorious for producing cheap but questionable-

Disclaimer: Nissan Philippines lend us the Nissan Terra test unit with a full tank of diesel and RFID cards for both the North and the South expressways. The Nissan Terra was late to the sport-utility vehicle (SUV) segment when it first launched in the country in 2018. However, the seven-seater SUV won over buyers thanks to its feature set and powerful turbodiesel engine. Nissan Philippines would later give the Terra facelift in 2022 that included a revised front fascia, an updated dashboard and