Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Chery Philippines has reached a new high for June as the Chinese automaker has surpassed its highest monthly record of 323 units sold, established in May 2023. Despite total industry sales decreasing by 5% from May, the automaker avoided the downturn and grew by 18%, securing the 10th spot in total sales rankings for June. Chery Tiggo 5x leading the charge Leading the brand’s sales success was the Chery Tiggo 5x; note that this is not yet even the pro hybrid variant, which is set to officially l

Electrification has taken over the Philippines in many ways. There are battery-electric vehicles that offer near-silent, zero-emission mobility, along with truly stunning performance. And for those who don’t want to join the electric revolution quite yet, there are the mild hybrids. These pertain to cars with regular internal combustion engines that have small battery packs to assist with vehicle functions. Unlike a full hybrid, a mild hybrid cannot operate on purely electric power alone. Chery

Disclosure: Chery Auto Philippines lent us a Chery Tiggo 8 PRO 1.6T for eight days with a full tank of gas. Additional fuel and toll fees were paid by the writer using his personal money. Jetour Auto Philippines likewise invited the writer to an all-expense paid trip to China which included a visit of the Chery Auto manufacturing facilities. Something about the tag “Made in China” turns many car buyers off. Geopolitics aside, Chinese-built cars have long suffered from the negative impressions th

Get the chance to check out the latest Geely models while you’re shopping in Pasig City. Sojitz G Auto Philippines Corporation (SGAP), the official importer and distributor of Geely in the Philippines, said in a February 2023 press statement that it opened an in-mall dealership at Ayala Malls the 30th. This is the second in-mall showroom that the Chinese car brand has set up, following the opening of the SM Taytay branch in Rizal in 2022. The company said the Ayala Malls dealer will be managed b

The Geely Azkarra is the Chinese automaker’s entry into a crowded compact crossover sport utility vehicle (SUV) segment. This segment includes the likes of the Ford Territory, Chery Tiggo 7, and the more established nameplates such as the Honda CR-V, Mazda CX-5, Subaru Forester, and Toyota RAV4. Given the entries mentioned above, what does the Azkarra have that the rest of its foes do not? Yeas for the Geely Azkarra The turbocharged, 178 PS/ 255 Nm 1.5-liter three-cylinder in front of the cabin