At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Mitsubishi Philippines recently celebrated its 60th anniversary in the country with a bang with a special event celebrating the history of the automotive brand in the country at the Worldtrade Center in Pasay. The Japanese automaker displayed historic units such as the Mitsubishi Lancer “box type,” the Mitsubishi L200, and the Mitsubishi Pajero. In addition, the brand also had its latest lineup of vehicles on display alongside the 2024 Mitsubishi Outlander PHEV, which is expected to launch soon.

Get ready for an electrifying experience as Lexus brings a curated selection of thrilling lifestyle activities and test drives to the heart of Bonifacio Global City (BGC). This exciting event will showcase the entire Lexus Electrified lineup, along with a range of engaging activities that perfectly complement the luxurious Lexus lifestyle. Each booth within the Lexus Electrified Roadshow has been carefully designed to embody 'omotenashi' — Lexus' Japanese hospitality — offering visitors, guests,

Toyota is still a dominant force in the international market. According to a global sales research report by JATO Dynamics, five of the Japanese brand's vehicles were in the top 10 best-selling cars in 2022. The Toyota RAV4 scored the top spot with over a million sales recorded, with 43 percent coming from the United States and Canada. The RAV4 was followed closely behind by the Toyota Corolla sedan, the Toyota Camry, the Toyota Hilux, and the Toyota Corolla Cross, which were all in the Top 10.

Gone are the days when you had to wait for the number-coding window hours to drive your Lexus hybrid. Lexus Philippines said in a November 2022 press statement that all its hybrid models are covered under the exemptions provided by Republic Act 11697 or the “Electric Vehicle Industry Development Act.” “Lexus continues to be driven in offering its customers with hybrid electric vehicles that provide comfort, practicality, and sustainability which, because of the new law, you can now use daily,” t

In line with the latest automotive innovations in vehicles today, Japanese automobile manufacturer Toyota introduced one of its award-winning crossover vehicles - Rav4 in a hybrid version. In the past years, Rav4 has received numerous accolades because of its powerful road performance. Aside from its remarkable performance reputation, it now comes in a hybrid system that will be efficient and versatile for its users. According to its test drivers, the new Rav4 HEV still has its classic strength