At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Mazda Philippines officially launched the 2024 Mazda CX-90 mild-hybrid luxury crossover, the brand’s new flagship model, on Sept. 22, 2023. Built on the brand’s large product platform, the three-row CX-90 blends performance and refinement into one premium package. “The first-ever Mazda CX-90 is the pinnacle of Mazda Premium," said Mazda Philippines president and CEO Steven Tan. "It is our most advanced model ever with exceptional levels of sophistication all throughout that can be enjoyed not ju

Fledgling Chinese car brand JETOUR is growing its local dealer network at a rapid pace. The company announced in an August 2023 press statement that it has finalized and established its 16 dealerships for this year. “From the beginning, JETOUR Auto Philippines has envisioned making access to its model lineup and services as easy and hassle-free as possible,” said JETOUR Auto Philippines managing director Miguelito Jose. “Guided by our management team’s decades of experience in dealership operati

Disclaimer: Jetour Auto Philippines paid for my airfare, transportation and accommodation for a week-long trip with other media practitioners to China, including a visit to Auto Shanghai 2023. Everybody in the Philippines is familiar with the Chery QQ from the mid to late 2000s. The dinky urban hatchback became the symbol of everything that was wrong with China-made cars. With shabby workmanship, questionable aftersales (if there were any) and non-existent warranties, the QQ was China’s first ma

Nissan Philippines introduces a new variant of its popular SUV, the Nissan Terra. The new 2023 Nissan Terra Sport was built with excitement in mind and was designed for the adventurous heads of families that seek exciting experiences and adventures with their loved ones. Blacked out exterior Earlier, we reported that the new SUV variant would come with blacked-out elements. Our information was correct, as the Nissan Terra Sport has a reimagined exterior with black trims and a new black alloy whe

After nineteen years since American international automotive manufacturer, Ford Motor Company first launched Everest, its 2022 version is now out in the market. The Ford Everest also called the Ford Endeavor in India, is a mid-size sport utility vehicle developed by Ford initially destined for the Asia Pacific region. This SUV model is based on the pickup truck Ford Ranger. After Ford popped the curtains to unveil the third generation, Everest, in March 2022, its popularity became fiercer as thi