At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Chery Automobile, a global automotive brand known in over 80 countries, took the spotlight as the official presidential vehicle partner during the 2023 BRICS Summit held in Johannesburg, South Africa. According to a press statement from Chery Auto Philippines, the Chery Tiggo 8 Pro Max played a crucial role, escorting leaders from Brazil, Russia, India, China, and South Africa throughout the summit. This marked Chery's second appearance at a BRICS summit, following its role in 2017. The Chery Ti

Mitsubishi is set to reveal the production version of its XFC concept car, which we'll christen the Mitsubishi XForce crossover to make things simpler. While only a little information is available about the upcoming crossover, reports have shown a camouflaged unit undergoing testing in the streets of Vietnam and Indonesia. Reports also indicate that the XForce could have a ground clearance of around 222mm, which is tall, especially as it will be positioned in the subcompact crossover segment. We

Following the unveiling of the Chery Tiggo 7 Pro mild-hybrid on June 2023, another electrified crossover will join the Chinese carmaker’s lineup Chery Auto Philippines announced in a July 2023 press statement that the first batch of the subcompact Chery Tiggo 5x Pro, which will also feature a mild-hybrid powertrain, has arrived in the Philippines. The Tiggo 5x Pro Hybrid and Tiggo 7 Pro Hybrid, which were both showcased at the 2023 Manila International Auto Show, are expected to officially launc

Recent rumblings in the automotive industry talk about Chinese brands changing management hands. And from what we've heard, there will be a few. But why do the principals feel the sudden need to come in lock, stock, and barrel to take over the Filipino-run local distributorships? Haven't they done enough to promote the brand? Did the distributors fall short of sales targets? Or have the distributors failed in the perception game despite the uptick in Chinese-made cars' build, tech and quality in

And just like that, it’s the final Sunday of April! After all of us have been roasted this entire month, it seems more and more powerful rains are coming in. Although these will certainly help us cool off, there’s also a chance of contending with floods that go past our ears. Despite the looming showers, some of our stories this past week were certainly hot. Check out your five favorites from April 24 to 28, 2023 on this edition of AutoFun Philippines Rearview Roundup. ₱800K off! When the price