Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Starting out as the Mitsubishi XFC Concept, the 2024 Mitsubishi XForce finally made its global debut in Indonesia. The crossover brings the brand’s latest styling, a futuristic interior and many new features that help make it ideal for the ASEAN Market. Our colleagues from AutoFun Indonesia gave the all-new XForce a quick drive and here are their impressions. They were able to take it for a spin in the test-drive area of the 2023 GAIKINDO Indonesia International Auto Show located within the ICE

Missed our best stories from last week? Don’t worry – Sundays are for the AutoFun Philippines Rearview Roundup! We picked the five stories from February 13 to 17, 2023 that you all liked the most. Return of the Tamaraw Like many of you, we were surprised to hear about the return of the Toyota Tamaraw following President Ferdinand Marcos Jr.’s trip to Japan earlier this month. Toyota Motor Philippines said it will invest ₱4.4 billion for the new Tamaraw’s production. And it may be based on a conc

Whether Feb. 14, 2023 is Valentine’s Day or “just Tuesday” for you, a brand-new Toyota might brighten your spirits during this season of love. Toyota Motor Philippines (TMP) announced in a February 2023 press statement that it is offering various promos from Feb. 4 to 28, 2023. As before, these include: Pay Low – 15-percent all-in downpayment, 60 months amortization, includes free one-year insurance, three-year LTO registration and no chattel mortgage Pay Light – 50-percent all-in downpayment, 6

Ford Philippines saved the best for last, just in time for its silver anniversary celebration on November 2022. The company said in a press statement that it is holding the final leg of its Ford Island Conquest (FIC) test drive on Nov. 18-20, 2022. It will be conducted at Bonifacio High Street, in Bonifacio Global City, Taguig City. As with previous legs, the FIC will feature a dynamic display and an on-road test drive, along with the chance to experience the off-road capabilities of the next-ge

Photos courtesy of Mitsubishi Motors Philippines Corporation For a time in the early 2000s up until the mid-2010s, the Mitsubishi Strada was considered a pure urbanite pickup. A seemingly short bed aft of the cabin, a torquey engine, and a sturdy build made the beast of burden more fit as an urban hauler or occasional minimal cargo out-of-town traveler. The 2022 Mitsubishi Strada has now gone back to its carry-all origins. The unit currently has a bed that can handle a bevy of agriculture, a mai