Cavite once again has two Isuzu Philippines Corporation (IPC) dealerships following the recent opening of Isuzu Dasmarinas. The Japanese carmaker said in a September 2023 press statement that this is the second dealer of Iconic Dealership, Inc. (IDI), which also operates Isuzu Bacoor. IDI had also handled Isuzu Imus before its permanent closure. Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 square meters with a spacious showroom that can display u

Disclosure: This article is part of a paid campaign by Mitsubishi Motors Philippines Corporation. Mitsubishi is, arguably, as much a part of the fabric of Philippine motoring as the iconic jeepney. Since 1963, nameplates like Lancer, Galant, Celeste, Cimarron, Pajero and many more have become permanent entries in the Filipino driving vocabulary. And through all the country’s glories and crises, the Japanese carmaker has always stayed by the Filipino’s side, bringing functional and exciting mobil

Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

As the average Filipino family grows, the need for a car that can fit them all grows as well. In the past, the minimum requirement was five - dad, mom, two kids, and maybe a grandparent or the househelp. Today, the average Filipino buyer needs to consider at least six seats when buying a vehicle - dad, mom, at least two kids, the nanny, and possibly both grandparents. Not only that but because of the modern family's versatility in income - possibly from both a steady job and a family business -

Mitsubishi's obsession with retaining the L300 brand every year is akin to Filipinos' obsession with Voltes V. It's long-standing, occasionally feel-good, sometimes head-scratching, and full of nostalgia. Most local folks feel the same about the Japanese diamond star nameplate. However, the spartan sturdiness of the all-purpose hauler made it a hit (especially in the provinces), so why mess around with a swinging act? The L300 platform can be configured depending on business needs. A ladder fram

Much more impeccably stylish than your average-looking bear, er, workhorse, the Isuzu Traviz has more than good looks to offer but on a previous article which pitted the brawnier Traviz against the much compact but top-caliber hauler, Mitsubishi L-300, performance results were somewhat troubling for the former as it was being hailed as a light-duty truck destined for small and medium-sized enterprises (SME’s) much like the latter, hence, the unlikely but amiable rivalry between these two indefat