At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Chery Auto Philippines is dead set on expanding its lineup of electrified vehicles. The Chinese carmaker announced in a September 2023 press statement that a sample batch of its electric vehicles (EV) is coming to the Philippines soon. “Following Chery’s launch of its hybrid models in the country, Chery eyes to incorporate green power to its upcoming model offerings to provide its Filipino customers more energy-saving and sustainable vehicles,” the company said. Chery Auto Philippines also said

Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Chery Automobile, a global automotive brand known in over 80 countries, took the spotlight as the official presidential vehicle partner during the 2023 BRICS Summit held in Johannesburg, South Africa. According to a press statement from Chery Auto Philippines, the Chery Tiggo 8 Pro Max played a crucial role, escorting leaders from Brazil, Russia, India, China, and South Africa throughout the summit. This marked Chery's second appearance at a BRICS summit, following its role in 2017. The Chery Ti

Sojitz G Auto Philippines (SGAP), the local distributor of Geely vehicles in the Philippines, has awarding of the grand prize winner of the “Dream Ride Like No Other” car promo in partnership with Araneta City with a brand new Geely Okavango Urban Plus. Mary Anne Dela Vega, from Project 4, Quezon City, emerged as the lucky recipient of the top-of-the-line variant of Geely’s 7-seater SUV. The Geely Okavango offers customers a spacious and versatile interior. It also offers buyers a premium interi

Can the Jaguar I-PACE, the iconic British sports car brand's first and only battery electric vehicle, go up to Tagaytay and back to Manila with a full charge? This was the challenge posed to us by Coventry Motors Corporation president Chris Ward. Full disclosure: Jaguar Philippines invited AutoFun.ph to a day trip to Tagaytay to have a taste of the I-PACE along with an early brunch at Dear Joe's coffee shop inside Crosswinds. This is my first time driving the Jaguar I-PACE, and my observations a