At the recent Chery Technology Day in Wuhu, the Chinese car company explained its global strategy as it ramps up its export business. The nearly two-hour-long set of presentations was so detailed and exhaustive that you'd imagine you were sitting in a board presentation or a marketing sign-off meeting. But it made sense to show it to the 600 or so Chery-brand users and media in attendance. It was a captive audience if ever there was one. El Plan One key observation we made was how Chery seems to

Disclosure: Chery Philippines lent us the 2024 Chery Tiggo 8 Pro e+ PHEV unit for seven days with a full tank of gas, a 70% charge on the battery and access to its RFID cards. Plug-in hybrid electric vehicles (PHEV) are the happy medium between a fully electric vehicle and an internal combustion engine. These give you the flexibility to travel on electric power alone, without worrying about where to charge next, thanks to the engine being on standby to keep you moving and to charge the battery.

Customer and after-sales servicing is a hot topic, especially among Chinese brands trying to build a solid and reliable reputation with Filipino car buyers. In response, Jetour Auto Philippines strives to elevate the standards of its dealer network’s customer handling and technical proficiency. The Chinese brand held its first Aftersales Skills Competition for the Metro Manila and Luzon Chapter from August 24 to 25, 2023. Also Read: Jetour Philippines celebrates 100 days in the local market, set

Jetour Global reports it has already reached 720,000 units sold since it was established in 2018. And with production ramping up and more global markets being tapped, the Chinese SUV brand aims to get 500,000 cars sold this year alone. According to a statement released by Jetour Auto Philippines (JAPI), its parent company sold 200,000 vehicles from January to May 2023 and is well on track to achieve its target. Jetour also aims to sell 1,000,000 units by 2025 and 1,270,000 by 2027. JAPI is looki

Geely Philippines recently posted a photo of their new Vice President for Vehicle Sales and Flagship Dealerships Reggie See. While it was a momentous occasion for the Chinese automaker to have a new executive that brings a wealth of experience to the brand, the vehicle that he posed with got us thinking. First, the shape of the car didn’t appear to match any vehicle locally. Next was the color option, which, yet again, was not available in the Philippine market. The closest color would be the Li

Recent rumblings in the automotive industry talk about Chinese brands changing management hands. And from what we've heard, there will be a few. But why do the principals feel the sudden need to come in lock, stock, and barrel to take over the Filipino-run local distributorships? Haven't they done enough to promote the brand? Did the distributors fall short of sales targets? Or have the distributors failed in the perception game despite the uptick in Chinese-made cars' build, tech and quality in