See them roar! Peugeot Philippines rolls out new showroom design at 3 dealers

The next time you visit a Peugeot Philippines dealership, you might see something totally new.

The French carmaker announced in a July 2023 press statement that it has rolled out its new showroom design at three of its dealers: Peugeot Bulacan, Peugeot Manila Bay and Peugeot Pasig.

Peugeot Philippines said the new look is centered on the redesigned Peugeot logo, which is a new coat of arms that incorporates the lion’s head, rather than a full body like the outgoing design.  

“The new and updated lion logo introduces a new visual identity for Peugeot, with a focus on minimalism and more elegance, which supports the brand’s shift upmarket,” the company said. 

Aside from the new logo, the Peugeot brand name is in a new font, while the dealership locator is placed against a wall of vibrant blue. 

Inside, the showroom has a minimalist design, with a comfortable central space that allows the cars on display to be the main attraction. The walls are predominantly white, which helps achieve a cleaner look to the space.

“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future,” said Peugeot Philippines president Maricar Parco. 

“We want our brand promise of allure to resonate strongly with our customers, from the moment they walk into our showrooms, to their purchase of a new Peugeot and when they come back for service,” she added.

14 dealers so far

Peugeot Philippines also announced that it is on track with its plan of opening more showrooms and service centers across the country. 

The company said new facilities are due to open in Bonifacio Global City, Iloilo and Cagayan de Oro, for a total of 14 Peugeot dealerships so far.

In addition, Peugeot’s mother company Stellantis has accredited Eurorepar Car Service as a supplier of maintenance parts. 

“With Eurorepar’s proven reliability and full range of replacement parts, Peugeot owners with out-of-warranty vehicles now have an option for more reasonably priced parts and can continue to enjoy Peugeot service at authorized service centers,” the company said.

Customers can also have added peace of mind with Peugeot’s Emergency Roadside Assistance (ERA) program.

Supported by Ibero Asistencia, a global provider of roadside assistance services, the ERA program will cover vehicle recovery, towing, fuel delivery, flat tire replacement, locksmith service and battery boosting, among other services.

Every brand-new Peugeot vehicle comes with one-year free ERA.

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