Yamaha Motor Philippines made a colorful splash in Davao with the launch of the new Mio Fazzio colorways and the exciting "Start YOUniqueness" Campaign. The event was a celebration of style, individuality and innovation, emphasizing the fusion of fashion and motion. The launch took place at SM Lanang and mallgoers had the opportunity to experience the Mio Fazzio and other Yamaha motorcycles firsthand. The open parking lot of the mall was turned into a test course where riders were able to try ou
Gilbert Chao
28.10.2023
Since its inception in 2010, the Yamaha Club (YClub) has aimed to become the official riding community for Yamaha motorcycle enthusiasts. Over the years, various groups have joined the YClub, including the Aerox Club Philippines (ACP), which came into existence in 2017 when Yamaha Motor Philippines introduced the most performance-oriented scooter in the Mio line, the Mio Aerox. It is powered by a 155cc liquid-cooled, single-cylinder 4-valve Blue Core engine mated to a continuously variable trans
Gilbert Chao
24.10.2023
Yamaha Philippines will be heading to SM Lanang in Davao from Oct. 20 to 22, 2023 to introduce the all-new colorway of the Mio Fazzio. This is the most unique model in Yamaha’s Mio stable not only because of its classy styling, but also because it is the first and only hybrid scooter in the market. It is propelled by a 125 cc Blue Core Hybrid engine, which features an electric motor assist during acceleration. For the grand event, called "Start Youniqueness – Ride to a New Hue," Yamaha has partn
Gilbert Chao
18.10.2023
The Yamaha Monumento LRT-1 station has served as a pivotal part of Yamaha Motor Philippines’ “We Are Mio, Unstoppable” campaign. For years, it had showcased Yamaha’s signature AT lineup. It was inaugurated on Feb. 21, 2018 with a partnership between the company, Phar Philippines and LRT-1 operator Light Rail Manila Corporation (LRMC). The collaboration was renewed in 2021 and will continue through 2025. To commemorate the partnership between Yamaha and LRMC, a ceremony was held on Oct. 10, 2023
Gilbert Chao
13.10.2023
The Motorcycle Development Program Participants Association, Inc. (MDPPA), an organization composed of leading motorcycle manufacturers like Honda, Kawasaki, Yamaha and Suzuki, recently marked an incredible milestone with a grand celebration of its golden anniversary. With the theme "MDPPA Riders United: Riding Roads Responsibly for 50 Years," the two-day event kicked off on Oct. 6, 2023 at the Trinoma Activity Center in Quezon City. The event brought together motorcycle enthusiasts, industry pr
Gilbert Chao
10.10.2023
While most motorcycle marketing campaigns are done through mall tours, Yamaha Philippines takes a different approach to the promotion of the most fashionable scooter in its Mio stable, the Mio Fazzio. The "Yamaha Mio Fazzio Start U Campus Tour" kicked off at Pangasinan State University, marking Yamaha’s return to student-oriented activities after an absence of two years. The Mio lineup has been Yamaha’s signature offering for campus tours, aimed at becoming an icon of youthful expression and emb
Gilbert Chao
09.10.2023