Old-school charm for 'new-school' lifestyle: Yamaha begins Mio Fazzio campus tour
Gilbert Chao · Oct 9, 2023 11:30 AM
0
0
Expect the Yamaha Mio Fazzio on a university campus near you!
While most motorcycle marketing campaigns are done through mall tours, Yamaha Philippines takes a different approach to the promotion of the most fashionable scooter in its Mio stable, the Mio Fazzio.
The "Yamaha Mio Fazzio Start U Campus Tour" kicked off at Pangasinan State University, marking Yamaha’s return to student-oriented activities after an absence of two years.
PHOTO BY GILBERT CHAO (AUTOFUN PHILIPPINES).
The Mio lineup has been Yamaha’s signature offering for campus tours, aimed at becoming an icon of youthful expression and embracing various lifestyles.
The spotlight is now on the Mio Fazzio, showcasing a new series of colors and a distinct design that caters to the individuality of today’s generation. Yamaha Philippines said the Mio Fazzio is a machine that not only fuels your individuality but also redefines fashion through motion.
"It embodies innovation, fluidity, and inclusivity, allowing riders to express their unique personalities and inspiring them to hit the road with unparalleled style," the company added.
A hot accessory
PHOTO BY GILBERT CHAO (AUTOFUN PHILIPPINES).
Students had the opportunity to display their styles at different booths, including a photo area with the Mio Fazzio, where they could share their photos online to compete for the title of one of the top fashionistas on campus.
PHOTO BY GILBERT CHAO (AUTOFUN PHILIPPINES).
The event’s main program included a runway show where students could further showcase their unique styles.
The event was graced by the presence of Yamaha’s top female circuit racer Bethany Tolentino and social media personality, Kimpoy Feliciano. To top it off, there was a performance by the popular band Sun Kissed Lola.
PHOTO BY GILBERT CHAO (AUTOFUN PHILIPPINES).
For a hands-on experience, the Yamaha Safe Riding Science program was also conducted over two days that educated students about motorcycle parts, traffic rules, proper riding posture, the importance of safety gear and safe riding practices.
The Mio Fazzio Start U Campus Tour will continue visiting other universities throughout the rest of 2023.
Which campus would you like Yamaha to visit next?
Rate this story now using the five stars below. It will help us provide content that you enjoy!
A moto-journo who spends most of his time on the saddle unless otherwise saddled with desk work. His curious nature and poor sense of direction often take him on unplanned adventures.
