Setting up a car brand from scratch can be a daunting task. Aside from satisfying government and regulatory requirements, anyone planning to bring in a foreign brand will be faced with a number of difficult challenges along the way. That is why most automotive brands prefer to partner with a local distributor. Filipinos who run the distributorship are presumed to know the ins and outs of setting up the company, dealing with government agencies, hiring the right people, establishing systems and p

Hybrid vehicles have slowly begun to become popular in the Philippine market. Automakers are increasingly releasing these kinds of cars, hoping to capitalize on the growing demand. Recent additions to the Philippine market include the likes of the Toyota Corolla Hybrid, Toyota Corolla Cross Hybrid, Haval H6 and the Haval Jolion. Meanwhile, the likes of the Geely Okavango and the recently launched Suzuki Ertiga Hybrid are classified as "mild" hybrid vehicles. But just how do mild hybrids work? Wh

The 2023 Mitsubishi Xpander Cross made quite a splash during its launch on January 2023. And there’s really a lot to look forward to as it promises to be better than the previous model. For starters, a lot of exterior changes have been made to the updated model, making it look more like a sport-utility vehicle (SUV). But what’s surprising here is the fact that several components were adopted from the larger Mitsubishi Montero Sport SUV. Cabin styling traits Let’s begin with the interior of the 2

As the average Filipino family grows, the need for a car that can fit them all grows as well. In the past, the minimum requirement was five - dad, mom, two kids, and maybe a grandparent or the househelp. Today, the average Filipino buyer needs to consider at least six seats when buying a vehicle - dad, mom, at least two kids, the nanny, and possibly both grandparents. Not only that but because of the modern family's versatility in income - possibly from both a steady job and a family business -

It was like any other work day for 63-year-old Doreen Bacus on the morning of Sept. 24, 2022. As traffic thinned out on the corner of Elizalde Avenue and Aguirre Avenue in Barangay BF Homes in Paranaque City, the elderly street sweeper quickly headed into the street to broom up some clutter. Job done, she turns around to move to the next bit of trash on the street. A nearby CCTV camera sees what she can't: a white Mitsubishi Pajero barreling towards her. Without even braking or taking any avoidi

Although most of us won’t take our SUVs and pickups through waist-high floods, it’s always reassuring to know that they can. Ford Philippines is keen to prove this to potential buyers as it heads to SM City Pampanga on Sept. 23-25, 2022, for its third Ford Island Conquest, where it will showcase the 2023 Ford Ranger pick-up and its SUV cousin, the 2023 Ford Everest. The company said the event will feature a dynamic display, an on-road test drive (where most pick-ups and SUVs spend their lives),