Isuzu Philippines Corporation (IPC) recently concluded the 18th edition of its Isuzu Service Skills Olympics (ISSO) in its assembly plant in Laguna. The annual event puts representatives of the brand’s nationwide dealership network against one another in competition to showcase their technical competency and service knowledge of Isuzu vehicles. A total of 29 teams from different dealerships nationwide participated in the competition. Each team comprises a Service Advisor, Parts Staff, and two Se

Remember the saying, “So close that you can almost taste it”? That seems to be the case with Isuzu Philippines Corporation (IPC), which is aiming to have at least 50 dealerships nationwide by the end of 2023. The Japanese carmaker announced in a June 2023 press statement that construction of its 49th dealer, Isuzu Valenzuela, has kicked off. “As part of our ‘Road to 50’ program we continue to expand our reach to more cities in the provinces and now in the Metro,” said IPC president Tetsuya Fujit

Ahead of the great acts at the Isuzu Summer Music Festival, Isuzu Philippines Corporation (IPC) unveiled two headliners of its own. The Japanese carmaker officially debuted the updated versions of the Isuzu D-MAX pick-up and the Isuzu mu-X sport-utility vehicle (SUV). The D-MAX now has a redesigned exterior that boasts a new two-tone front grille matched with its new dark-matte-gray, 18-inch alloy wheels, laden in its new body color Islay Gray. Meanwhile, the new mu-X new look is a result of its

Isuzu’s dealership in the Davao Region celebrated a major milestone on March 2023. Isuzu Philippines Corporation (IPC) said in a press statement that Isuzu Tagum celebrated its second anniversary by holding a mini truck fest on March 17 to 19, 2023. The dealer is managed by Image Motors Davao del Norte Inc. and has a spacious showroom and an expansive service center that can simultaneously accommodate up to nine light-commercial vehicles and four trucks. The Isuzu Traviz and trucks, ranging from

The Isuzu mu-X is the “perfect SUV,” according to its manufacturer. It has the safest and most technologically advanced platform in the market. The mu-X has an Advanced Driver Assist System with passive and safety features to let you efficiently drive the large vehicle. Currently priced at Php 1.595 million for the RZ4E 4x2 LS AT, all the way up to Php 2.460 million for the top-of-the-line 3.0 4x4 LS-E AT, the mu-X has created a following and reputation that can already rival the Toyota Fortuner

I have been wondering how do people disregard something? What is the gauge to know if someone or something is not worthy to be a part of a certain list or is not worthy to be picked? Who decides the criteria? What or whose standards are we meeting? The same thinking goes into my mind when I saw a differently-looking SUV on the road – the Isuzu mu-X. It looks like the mu-X differs from the rest of its competitors in the sense that it stands out. Its Japanese manufacturer isn’t afraid to introduce