Heritage motorcycle brand Royal Enfield recently opened a new exclusive store in Cebu, Philippines. The Royal Enfield - Cebu by MotorAce, is located at Astron Gestus building, Gorordo Avenue, Cebu City.

In the Philippines, it is the sixth exclusive store to be added to the existing network of Royal Enfield showrooms after Quezon City, Bacoor, Pasig, Davao, and Dumaguete.

"It has been our constant endeavor to build greater accessibility for discerning customers and widen our footprint in the Asia Pacific region," shared Anuj Dua, Head of Business for Asia Pacific, Royal Enfield.

"We have witnessed significant demand across key markets in the Asia Pacific region, Philippines is a perfect example of this. Being one of the fastest-growing two-wheeler markets in the world, the country has shown tremendous potential for growth and is poised to become a huge market for the middle-weight motorcycle segment. Motorcycling aspirants here are quickly catching on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network. We are happy to announce the launch of a new store in the heart of Cebu City," adds Dua.

Ideal for the Philippine setting

Furthermore, Dua reiterated that the new line-up of motorcycles by Royal Enfield is perfectly suitable for a market such as the Philippines which has a huge upgrader and commuter population.  "We are confident that we will soon see the next phase of growth in the Philippines and we have plans to further increase our accessibility in the region,” says Dua.

“Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted into the Pure Motorcycling fold."

Up for expansion

Dua claims that this latest Royal Enfield brand store along with its evocative product range which is available at accessible price points will appeal to motorcycling enthusiasts. Royal Enfield is looking at expanding its distribution network in key Philippine cities as it strengthens its aftermarket network and infrastructure to provide full-service support to its customers.

Hardcore Brothers Custom Motorcycles Inc. is the exclusive distributor of Royal Enfield motorcycles in the Philippines. 

Cebuanos, have you checked out the newest Royal Enfield brand store in your neck of the woods?