Hyundai Philippines has brought the Hyundai Mobility Adventure from the metaverse space of Roblox into the real world with its display at the Glorietta Activity Center in Makati City from February 24 to 26.
The Hyundai Mobility Adventure virtual experience gives you three dedicated virtual zones, namely the Global Driving Center, Philippine Driving Studio, and Philippine Local Culture Zone, to experience the brand’s lineup of vehicles. The unique experience can only be accessed via the Roblox game until March 1, 2023.
This weekend, mallgoers will be treated to the same experience but beyond gadget screens. They can get up close and personal with the vehicles featured in the virtual space.
At the event, the Hyundai Creta, Hyundai Staria, Hyundai Stargazer, and Hyundai Tucson are on display for visitors to touch and feel.
One of the highlights of the display is the Hyundai Ioniq 5 (Specs | News) electric vehicle (EV). It's there not only to show the future of mobility but to prove that these kinds of cars are more than just means of transportation. With its V2L technology, the Ioniq 5 can be seen powering the small cafe where mallgoers can grab a complimentary hot or cold beverage.
“Hyundai Motor is proud to be the first global automotive company to offer such an innovation. For the brand, there are no limits to mobility which is why it equally devotes time and effort towards linking human beings in the real world with objects and tasks in the digital space or metaverse,” according to Mr. Cecil Capacete, HMPH Managing Director.
“At HMPH, we embrace this way of thinking as it reminds and encourages us to live out our local tagline of ‘Innovate Everyday’. Our special feature in HMA helps us not only reassure the local market that Hyundai is and will continuously be a leader in future mobility but also ignite inspiration and aspiration among a younger audience.” he continued.
Aside from the Hyundai models being showcased at the event, mallgoers can enjoy other attractions such as interactive trivia quizzes, puzzle games, and freebies. These can be enjoyed by every member of the family starting 10:00 AM to 10:00 PM.
Customers who place a reservation on any of the vehicles displayed at the event will be entitled to a discount voucher worth ₱10,000 valid until March 31, 2023.
So what are you waiting for? Head on over to the event while it's still up. Remember that the Hyundai Mobility Adventure mall display will only last until Sunday, February 26, 2023.